Rimmel Apocalips

I love nothing more than when a high-end fad trickles down into the aisles of Boots and the likes. Liquid lipsticks, traditionally more of a wallet-whopping choice in the beauty world are finally making their way into a more budget-friendly form and creating quite a storm while they’re at it. Rimmel Apocalips* have been billed as one of the most anticipated launches of the New Year; catchy name (I like it), a range of colours encapsulating the basic to the damn right bold and coming from a brand already known as a bit of a drugstore maven in the lip colour category – Rimmel are on to a good’un here. So when six shades from their eight colour line arrived at Chez VDM, I had a date with the mirror, a wad of cotton pads and a bottle of Bioderma…

A gloss and colour all-rolled-into-one, Apocalips coats the lips with a high-shine, opaque layer of lacquer. Apply once, blot, apply again and you’re good to go for at least three hours before touching up is required. Of all the colours I trialled, Stellar (third from right and swatched) is my personal favourite, hitting the poppy lip trend on the head, but Apocaliptic (far right) which has a hint of MAC’s Girl About Town to it and Big Bang (second from right), a classic rouge will be the big sellers. The lows? I can’t say I’m a huge fan of the classic Rimmel scent and I found the nuder shades to apply a little streakily – it’s worth sticking to the ravishing reds and pinks here. There was also a bit of bleeding, so I next time I’ll throw on a liner and indulge in some blotting to fix it all in place. Of course these are going to draw comparisons to the YSL Glossy Stains and on the whole they stand strong in the shadow of their luxe competitor – although the YSL shimmies ahead slightly with an easier application and longer lasting, non-bleedable texture. But at a quarter of the price the Rimmel Apocalips put up a good fight.

Minor niggles aside, you can’t knock the price and availability of these; £5.99 a piece and they’ll be appearing on Rimmel shelves from tomorrow. A handful of the things will set you back the same amount as just one of its pricier dupes. Well, it would be rude to just pick up one… 

*PR Sample


  • Charli Miller

    Cant wait to check these out 🙂 x

    • They’re fab! 🙂

  • I love the sound of these!! Definitely getting myself down the Boots tomorrow! X

    • I spotted them yesterday – hope you manage to find them! :) 

  • Victoria – VIPXO

    These sound amazing! Love the packaging too! 🙂 xo

    • It’s sort of space-age but I love it 😉

  • Great review! I like that you are critical and not just rave about the products you get. 

    • Thank you! :) 

  • Sophieogden

    Fantastic review, and well written! Might have to pick one up! :)


    • Thank you! :) 

  • beautylovesbooks

    They look amazing! I can’t wait to try them out!

    • Hope you manage to find them! :) 

  • joysteib

    Loving the colors of these babies!!!  Thanks for sharing!! 🙂

    • Such a gorgeous range!! 🙂

  • These look brilliant, am really looking forward to seeing these on Australian shelves (though I know it will take months!) Thanks for sharing, love the lip swatch x

    • Ah hopefully they don’t take too long to arrive! :) 

  • alissia.deighton

    Rimmel just keep launching great new products! Can’t wait to get my hands on these babies.

    • They do – they are on fire at the moment! :) 

  • I can’t wait to test these out. Love Rimmel lipstick!

    • They are some of the best drugstore textures I’ve tried :) 

  • Stellar is absolutely gorgeous! Didn’t realise they launched tomorrow – may have to indulge in a post uni treat 🙂


    • Yay! The perfect treat :) 

  • Beautiful dreams- Carys

    Cant wait to try one of these out ! The colours look gorgeous 🙂
    Beautiful Dreams

    • Thank you! :) 

  • Liora Tamam

    I am so excited for these!!!!

    • They are definitely worth getting excited over :) 

  • Hearts&Crosses

    Yay, I’ve been so excited to try these for a while, definitely going to pick one up tomorrow!!

    • Hope you manage to get your mitts on them :) 

  • Can’t wait to try one of these x

    • They’re fab – let me know what you think! :) 

  • Katie

    Amazing! Looks so great on you.
    Followed, would you mind checking out my blog too?Katie xx

    • Thank you! :) 

  • Maddy Cane

    Looks great on you and I love all the colours. Such an innovative product! xxx

    • Thank you! :) 

  • Megan

    these are everywhere and look amazing, I need to buy one, x

    • Well they’re in stores now, what you waiting for ;) 

  • I just read Lily’s blog, and I love that you guys had different colors to show!  Stellar looks right up my street, as I’m definitely a sucker for trendy lip colors.  Hope these release in the US soon! x

    • Hope you don’t have to wait too long! :) 

  • Lilywhiteenglishrose

    ooh these look great, i wanted to try the ysl glossy stains but they are just out of of my price range but these i am definitely going to try. l’oreal are also doing a similar product to the ysl products called color caress shine stains 😀

    • Oooo thanks for the heads up :) 

  • Pippa Jones

    They look soo pretty! I cant wait to go purchase one, or a couple!

    Pipp xx

    • Haha, a couple ;) 

  • Lian

    They look really good! xo

    • They are! :) 

  • sarirah

    I wasn’t sure which colour to choose but now seeing Stella on you, it’s such a lovely shade might go for that. 🙂

    • It’s so pretty! :) 

  • Looks great! Pity I’m more about nudes and less about pinks and reds 🙂

    • Ah perhaps one to skip for you :) 

  • Tu Tran

    I can’t wait to be able to pick these up! I absolutely love Rimmel and they’ve come out with some of the best drugstore/highstreet products in the past year! These are no exception and I’ll definitely have to get all of them!

    • They have – they are on fire at the moment! 🙂

  • Charli J

    I can’t wait to buy these!!
    Charli @

    • Let me know what you think when you pick a few up ;) 

  • coming back to england and will be definitely picking these up! 

    • Ah let me know what you think! :) 

  • Lou S

    It looks sooo good on your lips!!

    • Thank you :) 

  • Georgia Smith

    Ive seen these featured on so many blogs today, they look great.
    I love the nudey pink shade, i may have to invest in all the shades soon!
    Georgia, x

    • Haha why not get the whole collection ;) 

  • Maggie Ryan

    My fav is also Stellar 🙂 I really need to try YSL Glossy Stains

    • Such a stunning poppy shade! :) 

  • Andreanne X

    I can’t wait to get my grubby paws on one of those! I hope they make their way across the pond soon x

    • Hope you don’t have to wait too long! :) 

  • Cutelilangel786

    I got one today called Galaxy .. really love it  . need to get some more shades 🙂

    • Oooooo pretty! :) 

  • katherine.parkes

    I have already chosen Stellar, Big Bang and Luna as definitely to go in the basket tomorrow. And that’s before I’ve even swatched! x

    • Haha – love that you’ve got your shopping list ready :) 

  • Danielle Barbeau

    Oh. I need these. I was waiting to find out when these would be appearing on the shelves in my local Boots/Superdrug…cannot wait. Just when I thought my beauty purchases for the month were finished–these  guys get released! 


    • Haha – I spotted them in Boots yesterday, have fun ;) 

  • They look awesome and great packaging 🙂


    • They are pretty fab! :) 

  • Allie T.

    I *love* the YSL Glossy Stains, but don’t love the hefty pricetag. These sound like a decent alternative. Thanks so much for your informative review.


    • No worries!!! :) 

  • Kate MUA

    I will be looking for these today. Love bright lips and as a ‘girl about town’ addict, I’m excited to try apocaliptic! x

    • Ah it sounds right up your street then :) 

  • Louiseb

    I was going to go for the ‘nude’ coloured one, would you recommend this one? The one you’re wearing looks fabulous too! x

  • Carefreeblondie

    the colour pay off is amazing and they outcome looks better than MAC’s lipglasses

  • Nicola

    Looks fab! Definitely going to have to try one xo

  • sounds good to me that colour really suits you. i cant wait to pick one up! xx

  • helen.reading

    thank you so much for the review! so in love with your blog <3

  • Shalilives

    Ah cool, that’s for linking me to this 🙂
    I haven’t tried yet but I did have a SLEEK lip paint which was like this. That was fun! 🙂 x

  • Emma Peacock

    I’ll definately be looking out for these until they’re in NZ stores. They look pretty good for the price and I’ll try them out with a liner and make sure I don’t mind the scent before I spend any money on them

  • Kamzysbeauty

    need to try this so much hype about it looks really good!! The sleep lip paints are lovely and last for hours!

  • Hazel Barker

    I’m in love with Nails
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  • Danielle Barbeau

    Totally shreaked (alone in Boots) when I finally saw these displayed. Picked up one (Stellar) and I think I might need Big Bang…they are lovely! I still DO want to try the YSL Glossy Stains though…just to do my research and compare of course!

  • Chloe Myrkvi

    I had a quick look at these lip lacquers in Boots yesterday – I love the packaging,  small and easy to carry around in your bag.  For £5.99, I might give it a try, since I am not familiar with liquid lipstick.
    By the way, I read some reviews about the L’Oreal lip lacquers, are they going to be released in the UK soon? 

  • Love the red!

  • joysteib

    Love the red on you!!  It is so pretty!! Great blog again!!!

  • Jordan

    Does anyone know when these will be available in the US?

  • Chloe Myrkvi

    Riiight, so I tried Celestrial and Luna in the end, as I am not ready yet for reds and bright pinks… I was a bit clueless on how to apply liquid lipstick, and it definitely requires confidence and a steady hand! Not for the fainthearted, if I dare say. 
    I really enjoyed using Celestial. Not convinced by the shade at first, but it has grown on me since. However, Luna… Oh. My. God. One of the ugliest peaches I’ve ever tried! There’s nothing I can do to make this shade look good on me. It also applied a bit streakily (as mentioned in your review, Anna), which didn’t help at all. I’m afraid Luna will have to say goodbye to my makeup collection very soon… 
    But, as things always come in threes, I might give Stellar or Big Bang a try, and, for once, drop my peaches… 

  • Lalala1719

    It would be really nice to see these all swatched at least on your hand if not lips especially since you say you swatched them all anyways! 🙂 Super curious as to see the colors since we don’t get these in the States for a while… They look so cool!