Backstage: Felder Felder AW13

Johnny Engstrom using L’Oréal Professionnel: The girls’ collection was a grown-up take on skatergirl with a heavy Sarah Moon influence, playing on the elegant but blurred movement captured in Sarah’s photos. There’s a real ’90s edge with beautiful textures and fabrics and I wanted to contradict this in a way by creating a rawness to the hair – it’s a bit Cindy Crawford inspired. I started by spraying the Techni-art Fresh Dust Dry Shampoo Style Reviver to the roots to give the hair a matte texture. I then sprayed sections with Techni-art Volume Architect Thickening Blow-dry Lotion, took hefty chunks of the hair into twists, and pinned them up. After doing this all around the head, I unpinned the twists, and wrapped the hair round my finger and blow dried each section before breaking up the wave with my fingers. This technique means you get a natural look to the tips of the hair without the stark curl that some tongs can create. Sexy waves made simple.

Another lazy-locked ‘second day’ hair look. I could get used to this. In fact I used to use this process back in the day before I owned any hair stylers – mini buns secured with ’90s bobbles and blow-dried. If we’re buying into the whole ‘style goes in circles’ thing, then I predict it’ll be time to dust my crimper off when next season rolls around…


  • Great impressions.

  • Pippa Jones

    Cool, Sounds really good. really easy and quick look to produce. 🙂 defiantly going to be giving it a go! 

    Pipp xx

  • Dazzlinsana

    I need to try this! 

  • Maddy Cane

    Love this look, can’t imagine the crimpers coming back though! xxx

  • mollyox

    i love this look! not sure about the crimpers though haha xxx

  • It must be so exciting being backstage at fashion week and getting to talk to all the makeup professionals! I’m so jealous!! Have a great time the rest of the week 🙂
    Eleanor x

  • Emily

    I could probably have used this technique today too.  I think I’m on day 5 of dirty hair.  Gross I know but until my boyfriend openly tells me that my hair looks gross I am not going to worry about it.  Oh and I have showered! don’t worry.  I’ve seen a few editorial spreads with crimped hair so I would not be surprised if your prediction came true.


  • yanksgurl613

    thank you for sharing your info and photos from fashion week. what fun!  xx. gigi. food and beauty blogger @