Anna’s Edit: The Best Of The 2020 Black Friday Sales

The only Black Friday round-up you need…

This post contains ad affiliate links (denoted by a ‘*’) & gifted items (denoted by ‘ad - gifted). You can read my full disclaimer here.

I have to say that aside from family, friends and my new love of knitting, retail therapy has been a great distraction during 2020. I’ve tried to buy pre-loved and second-hand (check out my blog post all about how I source the best designer clothing for a fraction of the price here), and independent and local where possible (check out my blog post on my 25 favourite small business here), but sometimes I just love a scroll with the odd drop in the basket here and there. This year the Black Friday sales are bigger than ever, with plenty of opportunities to stock up for Christmas and a treat yo’ self moment (or five) for good measure. Here I’ve collated:

The Five Best Best Black Friday Deals the five items that I reckon are the biggest steals of the sale.

The Capsule Wardrobe Editthe discounted pieces taken straight from my wardrobe.

The Basics Editwhat to stock up on if you’re looking to invest in the basics.

The Comfy Editthe perfect pieces for working from home in for the foreseeable. 

The Best of the Rest my round-up of all the discount codes you need. 

…or if it’s gifting ideas that you’re after check out Mark’s Edit for his picks for the guys.


25% OFF DEAR FRANCES SPIRIT BOOTS*. Their best Black Friday deal yet. A classic boot that is well worth the splurge (and even better with a discount). I’d recommend the classic black leather ones.

10% OFF THE LOEWE PUZZLE BAG*. Now this is a splurge and a half, but now only is it still my most-worn bag two and a half years after purchasing, it’s never, ever, ever on sale – this is your only chance if you’ve been eyeing it up.

20% OFF THE & OTHER STORIES LEATHER KICK FLARE TROUSERS*. Another wardrobe favourite of mine – these fit like a dream. Pick your usual size, or size down if you’re between sizes. Plus points for the lining which make these feel great quality.

25% OFF GLOSSIER*. My shopping list suggestions here are simple. Pick up Futuredew* and thank me later, and grab a Hoodie* whilst you’re at it (it’s all I’m wearing right now).

25% OFF KIEHLS*. You guys know I adore their skincare and use their stuff daily. It’s such a great time to stock up. I’d recommend their Centella Sensitive Facial Cleanser* and their Ultra Facial Cream SPF30*.


The discounted pieces straight from my closet…


All your favourite everyday classics…


Comfy, casual, cosy and oh so chic…


There’s 20% off everything at & Other Stories*

Armani Beauty* have 30% off site-wide

There’s up to 70% off everything at ASOS*

COS* have all sorts of discounts on this weekend

Dear Frances* have 25% off everything with the code BF25

There’s 20-40% of selected styles at Everlane*

Get 25% off everything at Glossier*

There’s 20% off site-wide at H&M*

John Lewis* have discounts on a shedload of brands

Get 25% off at Kiehl’s* site-wide

There’s up to 40% off everything at La Redoute*

Lululemon* have some great discounts on selected lines

Matches* have 30% off their seasonal edit (and it’s BRILLIANT)

Get up to 50% off at Mango*

Missoma* have 25% off everything

There’s up to 50% off at Net-a-Porter*

Reformation* have 30% off everything on their site

Selfridges* have up to 20% off with the code ‘SELFCCE

Enjoy £25 off every £100 spent at Space NK*

Get 25% off The Outnet* with the code BLACKFRIDAY

There’s up to 50% off everything at Topshop*

Get up to 50% off at Vestiaire Collective*

Get 25% off at Whistles* – no code required!


Photos by Mark Newton