New Origins Counter at Selfridges

Me and Origins, we like peas and carrots (+1 point for the film reference). So yesterday when I was invited to have a peek at their newly refurbished counter in Selfridges London I happily skipped down to see what all the fuss was about. And I’m pleased to report I was impressed, so much so that I snapped away in a paparazzi-style and waltzed out with some awesome samples wedged into my bag. The counter has been extended in length and pushed back slightly so there’s more space to peruse and there’s a fair few new snazzy features which may tempt you down for a visit…

The best bit are the new fast-food style ‘ketchup’ pumps, which house Origins five best-selling products. Everyone’s encouraged to pick up an empty pot from the display, pump away then take home and sample – I did spot one of my favourites, Origins Vitazing, there – definitely one to test. Next up is their ‘Discover Our Origins’ board – get it? This links up ingredients, research and science of their top 10 products to keep the you informed – a bit like going to skincare school, can I enrol please? There’s also a new packing station, where the Origins staff can gift wrap your purchase – I’m sensing something Christmassy here; they’ve also designed an exclusive tote bag which will be given out with purchases over £75. Their Christmas gift display is pretty special – my lucky Sister received one of the ginger bathing kits last year from myself, but the one kit that stood out to me the most was the ‘Morning to Night’ set which contains four of my favourite Origins products – the Drink-Up Intensive Mask, High Potency Night-a-Mins, Ginzing Eye Cream and Vitazing. If they threw in the Clear Improvements Mask it would be my neatly packaged top five Origins picks.

To celebrate the new counter, Origins are running an exclusive offer each week available only at Selfridges London. So this week (until 12th November) you can get a full-size Origins Face Mask when you trade in any product (from any brand!) and make a skincare purchase. May I suggest you purchase the two masks mentioned above. And I might just have to add to my collection…


  • kitty paterson

    Ohh sounds amazing. I love Origins but when you say any product do you mean any empty Origins product?

    • RedtopSMarties

      in the piccy i thing theres small tubs at the top you can take and fill up x

    • An empty product from any brand! How good is that?!? 🙂

      • kitty paterson

        *hotfoots it to Selfridges*

  • RedtopSMarties

    Is this in all of the selfridges or just the one in London? x

    • Just the London Selfridges 🙂

  • I love the ‘samples on tap’ – such a good idea! x

    • I know – I pumped myself a fair few 🙂

  • Sophiabencks

    Do you mean trade in an empty Origins product or any brand product?

    • A product from any brand! 🙂

  • This looks like a lovely counter to have a really good browse. It looks well laid out and packed full of great skin care. Loving the sample station – what a fab idea

    • I know – wish more companies did the sample station thing – such a good idea 🙂

  • MakeYuUp

    Arghh I miss living so central, I’d be down there in a flash! Sounds so amazing 🙂

    • Haha oh Yu, you would love it!!!!

  • Fernanda

    Next time I’m in London I will definitely make a trip to Selfridge’s, this all sounds and looks so exciting! xx

    • It’s lovely – the Selfridges beauty hall in general is fab, sure you’d have a good time 🙂 x

  • JoySteib

    I’ve never tried Origins but reading your post I may have to give it a try!!!!

    • Really! I highly, HIGHLY recommend their masks 🙂

  • Ha is it Forrest Gump? It’s all I could think of, when I read it out in a ‘southern drawl’ to myself 🙂
    Anyways… I love Origins ans have put lots of their lovely stuff on my Christmas list- the photos make me want even more of their poroducts!
    Daniella x

    • Yes it it!!!!! +1 VDM reader point 😉 x

  • Beth Bradley

    This looks great. I really like the idea of the samples!

    Beth @

  • oh my god… i need a counter like this in my area (west germany and luxembourg)! but no chance… 🙁

  • Farah

    You’ve single handedly turned me into a origins junkie. Actually a skincare junkie. Which is not easy on my wallet! But my face thanks you! xoxo

  • Felicity

    Run Forrest, run!! I’m going to have to head here next time I’m in London, it looks awesome. Oh the Selfridges beauty hall is an dangerous beast! Felicity x

  • I am an Origins addict! This looks like such a beautiful display. And I love the Forest Gump reference. xx

  • as usual Anna another great post …you such an origins whore 😉 i LOVE LOVE the idea of being able to try products but doubt the pump thing will last long as i think people may abuse the system 🙁 I wish I was going to London this week as I would buy (yes i have already thought of it ) the spot remover get a free charcoal mask 🙂 A-MAZ-ING wish i knew someone in London who could help me out hehe! x

  • thebeautyheroes

    the morning to night set sounds amazing, definitely the perfect xmas gift ! xx

  • Emilie Garnes

    I wish I was in London right now! The sample idea is very cool, and the Morning to Night set sounds pretty amazing 🙂

    You are such a good writer! It is a joy to read all your posts (and watch your videos) I for one take a lot of inspiration from you 🙂

    Lots of love, Em xx

  • avmademoiselle
  • Kat

    Oh I was in there today getting Pinkberry and didn’t go…if only I’d seen this earlier. Free samples, that’s the dream!x

  • Carmen

    I’m addicted to Origins now thanks to you Anna! haha.. I popped into Selfridges today since they were doing 10% off beauty products and I had to pay Origins a visit! I purchased the Drink up overnight mask and ginseng eye cream you recommended and got the Dr Andrew weil Mega mushroom skin relief face mask.. Have you tried that before?