Make Up For Ever HD Foundation


Somehow this foundation has managed to weasel its way into my ‘filming face’ routine; a regime that consists of products that don’t instantly melt off my face and somehow seem to make me look like a less sweaty, ruddy version of myself. Make Up For Ever HD Foundation is not necessarily new to me as I’ve used it before (fun fact: I hauled it in my first ever video), but I used it up and then moved onto other face base pastures. But there was something about the name that always lured me back in. Could a foundation really be HD-friendly? And if so then I want/need it. It’s fair to say that with this level of pondering a purchase was inevitable and I’m bloomin’ pleased it happened. I’m not sure I’ve ever got as many compliments on my complexion as I have when I sport this (THANK YOU!). So I’ll break it down…

YOU’LL LIKE IT IF: you dig a full coverage base, you’re more on the oily side, on the odd occasion you find yourself in HD situations, you want to feel like a movie star.

YOU’LL HATE IT IF: you plump for sheer, barely-there bases, you’re more on the dry side, foundation scares you (like it does my Mum).

Personally my complexion sits on the fence so I have to make sure that I give some extra attention with my moisturiser to my drier patches around my nose and eyes, but other than that I have no complaints. Ok, the shade #125 is a tad too dark for me (though I secretly like it, shhhh), so a lighter colour is on my shopping list; but it spreads well meaning that a little bit of blending down the neck conceals the mismatch and one pump does it all – face, neck, everything. In terms of lasting power, it’s good – even better when powdered, standard – but I can get a good days worth out of it even with umpteen sauna-like tube journeys. And on camera? Well, that’s when it really comes into its own. In person – yeah sure it looks good – but on camera it’s just spot on. The perfect balance of coverage, texture and longevity. See it on my face here. Plus I’ve got a Makeup Menu featuring it in the works, so if you want to see it in action then there’s one coming right up.

I picked up my bottle from Sephora as part of their Complexion Starter Set with a deluxe size primer, powder and an oh-so-soft kabuki brush for around £50. It’s still a bit of a toughie to source from the UK, which means that if you want to shade match you’ve got two choices: Google or a ticket to Paris where the larger Sephoras stock it. I’d say risk it for a biscuit and stick with the slightly less wallet walloping Google option. Unless you fancy un peu d’aventure? 


  • Really love full coverage foundations but I am barley behind camera so it feels pointless, and I love my L’Oreal True Match to much haha ! xx

  • Daniella

    love this!



  • I love your opinion on this 🙂
    I’m running my firswt giveaway ever, If you’re interested please check it out 🙂


  • I just repurchased this nostalgically after I saw you were using it, but I haven’t cracked it open yet because I’m testing Benefit Big Easy. I use shade 120 which is considerably lighter without being ghost like, which shade have you settled for? Love x

  • Anna Blush

    As if I need any more foundations but you seem to have convinced me that I need this! Luckily for my purse MUFE is a b*tch to get hold of in Aus too, guess I’ll have to take that Paris trip another time 😉 x

  • Your reviews are so much fun to read!

  • Zazie Bibi

    This sounds like a great full coverage foundation 🙂

    A Little Treat | Beauty & Lifestyle Blog

  • Guest

    I love

  • I really want to try this out, it looks amazing on you! But I’ll think I’ll buy it in the Autumn as I’m loving not using foundation at the moment and just doing a light CC cream coverage for the summer!

    The Velvet Black // UK Style, Beauty and Lifestyle Blog

  • You’ve described it perfectly I think it’s a good option for a bridal make up for any bride to be’s reading x

  • I’ve always been tempted by this but I do prefer a dewy finish, Nars sheer glow is next on my foundation wish list! x


  • Jo

    You can buy it at Guru Make up emporium which is in London 🙂 I order mine from there.

  • There’s a MUFE in Dublin so if you’re ever on the Emerald Isle, you can hit it up 😀

  • Louise Smith

    I really want to try this! But it is so hard to get in the UK

  • Oh, I LOVE this foundation! Great review, Anna!

  • Have heard so many good things about this foundation, I think it’s time for me to go purchase it! haha xx

    The Sunday Chapter

  • I really want to try this foundation! Do you/anyone know what customs rates would be like on ordering something like this and how long delivery usually takes?

    Tilly Enn // A Beauty and Fashion Blog

  • Love&Blog

    Love how you describe things – the person can instantly know if it’s gonna suit him a not…! So helpful! Thank you Anna! xxx

  • Always wanted to try this, the finish looks lovely on you!

    Ella xx

  • I’d love to try this, thanks for the review- love finding new products through blogs!


  • Jayde

    I’ve been trying to get my hands on this baby for ages! We need to bring MUFE to England! great post though (: it’s just made me want it even more!

    • Svenja

      Try 🙂

  • Victoria

    This has been my favorite foundation for about a year now, I can’t part with it! I have oily skin and I use an all over foundation and this does the trick! It offers full coverage and truthfully, I don’t even put that much on my face at once. Great to put underneath a light powder also
    Xo Victoria

  • Great review! I want to go to a Sephora to try this out as I need a photo-friendly foundation for my wedding day!

  • Guru Makeup used to sell it online, but not any more. They have tonnes of other MUFE products though. I want to try it but a bit nervous about it looking dry or cakey on me.

    Nic x

  • There was so much hype about this when it came out a few years ago- glad you’re really liking it! And it’s cute that your mum is scared of foundation. Mine too 😉

  • Nice review ty! How does this compare to Mac pro longwear foundation if you’ve used that Viviana? HowDoesDeeDoIt

  • I would love to try this but I think all the shades are too dark for me! 🙁

  • emiller1233

    The photo in the back is so cute!!


  • alice bea ☮

    omg I’ve been dying to try this foundation out!!!

  • This is my favourite going out / special occasion foundation, it looks amazing in photos and on film! Fantastic for brides!!!

    Alex | Pink Elephant Blog

  • Alice

    I really want to try this foundation!

    alicekatex ♥

  • This was the first high-end foundation I ever bought, but I ended up swapping it on Makeup Alley since the color was so orange on me, after I trusted the sales lady to tell me if it matched my skin. I thought the formula was lovely, though, & it does photograph really well.

    Sofia |

  • I’m so desperate to try this one!

    and beauty or something.

  • Tengo ganas de comprarla para ocasiones puntuales, pero me gustaría que tuvieran un tamaño más pequeño.

    Kyllie | Make Up Fragrances

  • I use this too and it’s really great for the camera! Glad to find that you’re liking it too! x

  • This was on my must-buy list when I went to New york earlier this year, and it hasn’t disappointed! Tad annoying it doesn’t fit in my Muji drawers mind! #beautyprobs

  • I’ve wanted to try this foundation for ages but I’m always put off my how difficult it is to get hold off, I don’t want to end up paying extra when it’s delivered. I personally do love a full coverage foundation though, so it sounds like I’m going to have to just suck it up and order it!

    Shel x

  • Manouk

    I think I’ll skip this foundation. But I just wanted to say that the picture in the back of you and Mark is super cute x

    WOMANOUK (beauty and portrait

  • Mana Smith

    I haven’t been able to try this foundation yet, but I’ll definitely add it to my list.

    Fashion and Happy Things

  • i’ve had this on my list since watching your sephora haul, the coverage is flawless which i dig hugely for those days you want too look perfected

    Lauren x

    Britton Loves | Fashion Lifestyle + Photography –

  • I tried a sample of this and I loved it!

  • mycitymylondon

    you know I have this foundation and im not too impressed by it I have to say. I am used to thick coverage make up! i use mac a lot. even gorgio armani luminus silk, I mix with mac as it is too light.
    I always hear good reviews on this..maybe I should give it another go.
    Anyone else out there that doesnt think it’s a full enough coverage?

  • i almost bought this in sephora today but found it SO expensive x


  • This has been on my wishlist forever, I wish it was easier to get hold of! However, I’m quite liking the idea of a trip to Paris! xx

  • It goes straight to my wishlist 🙂

  • Megan

    Makeup forever is stocked in guru makeup emporium in the UK! Also there’s a Make up forever store in Dublin on Clarendon street! x

  • Nicole

    Absolutely agree with the your reasoning for liking this foundation so much! I prefer a full coverage foundation and have combination skin. On days when my skin is a little dry, I stay far away! Otherwise, it’s my top foundation pick!

  • I love the photo you took! What a cute and creative background! 🙂

  • I adore Make Up Forever HD! It’s my do too foundation, but with my combination skin, I find that during the key I still need to dust powder over my t zone.

  • Elena – Fashion and Costume

    MMMm…I think I’ve to try it!
    Have you ever tried the Kryolan one? It’s a professional line for filming and it’s not so expensive!
    xx Elena

  • steinhar

    This is one of my favourite ” photo foundation’s ”
    Thanks for review

  • nueyork

    This is something I have always wanted to try, but your “you’ll hate it” category has scared me because I fit the description perfectly!

  • I want to try this so bad!

  • Sybil Mae

    This is defiantly something i’d be interested in trying 🙂

  • Great review! I have oily skin with a few blemishes on my chin and adore this foundation! I picked it up in Sephora, NY and do not regret it one bit. A staple in my collection! |

  • Anoushka Urban

    Think I will have to get this on Friday, god damn you and your enabling Anna!


  • Michelle

    I nearly bought this foundation last summer however I found it is was not easy to find the perfect colour match!

  • I think #120 would be perfect on you! It’s wonderfully neutral

  • This is already on my wishlist of foundations to try. Nice review!

  • Stacey C

    I’ve been looking for a foundation for oily skin for so long! Can’t wait to try this out!

    Stacey x

  • That kit they have is fantastic. Everything you need for your face, though I don’t typically use primers.
    Carolyn | BLOG

  • sounds like the perfect foundation, really need to try this!

    Ciara x | Ciara Pocket

  • This sounds like me, need to try 😀

    Ashley |

  • This is one of my favorites! More for everyday for me. I use airbrush for nights out, but this has a great texture and feel too.


  • makemeaddicted817

    one of my fav!! doesnot cake up.photographs flawlessly.lasts upto 13 hours on me ..i have dry skin so i have to prime up…for this i love burberry fresh glow primer!!! amazing duo!!

  • makemeaddicted817

    one of my fav!! doesnot cake up.photographs flawlessly.lasts upto 13 hours on me ..i have dry skin so i have to prime up…for this i love burberry fresh glow primer!!! amazing duo!!