How To Get Your Hands on It Cosmetics In The UK


Whilst most UK beauty lovers lament over the lack of a Sephora on these shores, I moon over the absence of an Ulta. Sure – I’d be the first one in line if a Sephora opened over here, but the availability of shipping makes the whole thing much more accessible. Ulta on the other hand offer no international shipping options and stock some real gems that I’d never seen before I visited there in the summer. I practically did little jumps on the spot because the whole episode was just too exciting.

One of the brands that had me intrigued the most was It Cosmetics. I’d heard a few U.S beauty gals that I watch mention the brand and it just seemed a bit different. Sure, the packaging and marketing isn’t exactly to my taste but when I swatched some of the products I audibly swooned. I purchased a few items and now the Your Skin But Better CC Colour Correcting Full Coverage Cream is right up there in my base charts with full-on HG status. Man I love this stuff. It’s pretty hefty on the coverage front, but it just looks so darn natural on the skin. All dewy and glowy and juicy. Mmmm-mmmm.

Now I have the CC in the second to lightest shade – Light – however, it just wasn’t matching up with my sun-starved winter complexion so I needed to source it somehow in Fair. Amazon threw up a bottle that was £80 (ouch!), I found one for about £50 on eBay (still ouch!), but then I stumbled across it on Beautylish. Now Beautylish is a U.S-based website, but they ship to a tonne of places internationally with shipping costs that aren’t too hard to swallow. Plus, you pay all customs and tax charges when you order so there are no nasty surprises turning up at your door – phew. There’s a load of other brands available on there, but I stuck to It Cosmetics; purchasing their CC in Fair, the matching CC+ Eye Physical SPF 50 Colour Correcting Concealer in Fair and the Bye Bye Under Eye Anti-Aging Concealer in Light. It arrived about 10 days later, all packaged up nicely and I’m well excited to dig in.

Now of course the CC is fab. Exactly how I remembered it, but I no longer feel like an Oompa-Loompa wannabe when I wear it, but I haven’t given the concealers a good enough go yet to report back fully. On first inspection the CC+ Correcting Concealer is more of a medium coverage affair that’s a good everyday option, whereas the Bye Bye Under Eye is a bit heavier, but seriously bad-ass in that it kicks dark circles to the curb. I’ll update you with my thoughts and feelings soon, though right now I’m doing little jumps on the spot again. Cheers Beautylish.


  • Beware the CC eye. It’s like a glitter bomb exploded under the eyes. I ordered the wrong one, and I actually wanted the Bye Bye. I do love the CC Face cream though, it’s awesome!

  • Mikayla Katherine

    Oh how I love your posts Anna, reading about beauty so beautifully written! Your blog is my favourite beauty blog <3

  • Chloe Reed

    Thank you for sharing this! I’ve wanted to get my hands on It Cosmetics for ages but found no way to in the UK! I was very excited when I saw this blog post!

  • May give the Bye Bye Undereye a go! Lovely review -Maireem

    My Fair Autumn | Instagram

  • critK9doc .

    Isn’t Beautylish fab? And THEY HAVE CHIKUHODO BRUSHES!!! I can’t recommend them enough. Their Z series is incredible, and I consider their powder brush, flat blush brush, and highlight brushes from that line absolute staples. Trust me: once you’ve tried one of these incredibly soft, handmade brushes, there’s no going back. Their eye blender brushes beat the pants off the MAC 217 any day for both softness and value. I won’t touch another 217 cuz they feel scratchy and make my eyes itch. Wayne Goss and Raye Morris brushes are divine, too. Raye makes a fan contour chiseler that does all the work for you, and makes the Nars Ita brush look and feel positively sad by comparison. They both have lovely yachiyo-style brushes as well. Incredible. Seriously, give em a go. Good brushes are an investment, and your face will thank you. The large CHikuhodo powder brushes are expensive, but so worth it. They don’t shed. Try one with Guerlain Meteorites ballz or powder, and check out the refined glow that will be your face. Makes the Hourglass ambient light powders look coarse by comparison…and this coming from someone who luuurves me some Hourglass powders. They on beautifully with this brush as well, and you can’t beat this brush for bronzer. Makes it tough to overdo it. Beautylish customer service rocks, too. One final word…Hakuhodo’s website ships overseas as well, I believe (the LA site). As a beauty blogger, it’s your duty to get the word out on the tools, both bargain and luxe, that make your base look it’s very best, and make you leave the house smiling because you just got your face petted by the equivalent of a baby bunny’s tail. Thank you, Karima McKimmie, for giving me the little shove I needed to amass a fair collection of brushes that make makeup application so much better and more fun!

  • Love the sound of Beautylish!

    Sophie x | SophiesMakeupBlog

  • plioti nicoletta manuela

    super post!

  • Those products look amazing!
    You have such a great writing style 🙂


  • It is great that more and more brands offer shipping through various websites. It was hard to always rely on family and friends traveling to keep you covered.

    Libra, Loca: Beauty, Baby and Backpacking

    • It is SO good that more stores and brands are offering international shipping, it’s so hard to get some products in Australia!

      Sam xx – how to make the most of your twenties

  • Caroline Parry-Jones

    The Bye Bye Undereye is not as good as the YouTube videos make it look unfortunately. I found it really sticky and hard to blend and not really worth it.
    Beautylish service is amazing though.

  • Rosy Flynn

    I’d never heard of Beautylish before I’ll check it out now,

    I reviewed the It Cosmetics naturally pretty palette back in summer, if your’e thinking of a new palette you might like that, full of one sweep wonders 😉

    Rosy | Sparkles of Light Blog

  • I didn’t know Beautylish stocked this. I’ve always wanted to try IT cosmetics!
    Jodie, xo // Jodie Loue

  • I will have to check this website out although luckily I’m off to the US next weekend. I’ve never tried anything from It before though but I like the look of that CC cream x

  • Jessica

    I have to say, as a US resident, I actually prefer Ulta to Sephora! (Blasphemy, I know!) I am an avid fan of the IT CC cream, with my only complaint being that I feel the colors skew dark. I’m wearing the light shade right now and, like you, should really get my hands on the fair. I’ve tried a number of the products in this line, with some hits and some misses. (Other hits included the brow power pencil and the correcting concealer, although to be truthful the NYX corrector, while not quite as heavy in coverage, works almost as well and is a lot more affordable!)
    If it makes you feel any better, I am still in mourning about the fact that Max Factor is no longer available in the states (my favorite drugstore mascara used to be from that brand) AND last I checked I still cannot get my mitts on that Estee Lauder CC cream that you and Caroline Hirons both enjoy so much. Procurement issues on both sides of the pond, it would seem!


    • Maria Parramore

      I live in the US and I prefer Ulta too. I had never been in one until this year because I was such a Sephora enthusiast. It’s the best. So many makeup, skincare, haircare, and nail products at every price point.

  • It’s almost impossible to get some brands in Australia so I feel your pain. I think Sephora Australia was supposed to start stocking It Cosmetics but I haven’t seen it pop up on their online store yet. Hopefully soon! I’d love to try it.

  • Caroline cocker

    *runs to beautylish*

  • Maggie

    I have this and it smells so good! Its so refreshing on the skin!

  • Everyone is raving these days about It Cosmetics! Their palettes are great, their concealers, their foundations… It’s a pity it’s not that easy to get, so thanks Anna, I didn’t know Beautylist sticked it!
    Have a great day xx


  • Tania

    I love the CC Cream. You can buy It Cosmetics @ Rose’s Beauty Store. They ship from the UK. They sell loads of different US brands which are hard to find over here in Europe.

  • It Cosmetics is a great brand, their concealers are amazing!

  • Trish

    Anna – I feel so sorry for you as I drive by 2 Ulta stores daily. But I have to ask, I bought Estee Lauder DoubleWear Light and I’m not super thrilled with the coverage. Would you recommend IT cosmetics CC cream over that one? We are exactly the same shade in every foundation (even thought I’m blonde) so I live and die by your choices. You have steered me to Vita Lumier Aqua and Giorgio Armani Luminous Silk and I love them. So, I’m anxious to hear your thoughts. I’m pretty addicted to Bobbi Brown corrector concealer and Laura Mercier Secret Concealer (I may or may not have both on me at all times) 🙂 P.S. Have you test driven the Giorgio Armani Ecstacy Laquer? I picked up a tube in 400 Red and I just love it. It lasts truly forever and no need for a lip pencil or anything.

  • Sounds like a really good brand to try! Shame they don’t have it in the UK!

  • I keep seeing it on the blogs however I haven’t seen it anywhere. bye bye under eye would be perfect after a sleepless night!

  • Amy

    I’m so with you on Ulta! I used to be cabin crew and when I used to get a states location on my roster, I used to google the nearest Ulta to get my fix. Love IT cosmetics, their concealers are a big favourite of mine.

  • Ricky Cole

    Anna I would be more than happy to be your US makeup enabler & ship you anything you desire! I too love Ulta. WAAY better rewards system than Sephora IMO

  • Maria Parramore

    The CC cream is the best foundation that I’ve ever used. It has great coverage, feels natural, and makes my skin feel smooth as silk. I’m going to have to try the dark circle corrector now.

  • emily couture

    It Cosmetics sounds like a great brand 🙂

    emily xx

  • If you in the UK can’t get your hands on some cool brands, imagine how it is for us from Croatia… We don’t have anything here.. Thank God for FeelUnique, but even they don’t want to ship everything to us :/ it sucks xx

  • Anna

    I would like to place an order on Beautylish website, but I think I’ll wait until the Christmas madness is over. 😉
    Anna From Italy

  • I still pinch myself every time I realise that we have Sephora in Australia (online now too!) and the UK doesn’t. Ummm, what? We actually got something before the whole world did for once? Hahah.

    I am a new fan of IT Cosmetics, having recently got my hands on their CC SPF 50 range. It just looks so natural, yet is very full coverage. You’ve inspired me to pull it out today now!

    Kiara <3 //

  • I’ll have to try IT cosmetics out! I love when websites include taxes and duties before shipping! Saves on me trying to figure all the details out, haha!

  • I’d love to try the concealer!

    Sara – She Who Is Short

  • I think I’ll wait until I’m next in America to try the products, I wish I had picked some up last time I was there!

    Emily x

  • I’ve done the same but with Korean beauty recently, oh my goodness my world has been opened up to so many new brands that are just awesome – always worth the 10 day wait!

    Lauren x

    Britton Loves | Lifestyle Food Beauty

  • Vivian Wildeboer

    I’d love to be able to buy it in the Netherlands! But we have the same problem, no sephora… 🙁
    X Vivian

  • Courte Marsh

    Try the No Tug Eyeliner it’s awesome!

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  • Alison Bell

    I believe you can get it at the Selfridges website too. 🙂