A Mascara Mission

Where I may be a floozy in certain makeup categories, I definitely make up for it with my loyalty in one. L’Oreal’s Telescopic Waterproof Mascara has been the only mascara for me for almost two years and my love affair with it being a well documented one that has cropped up in practically every ‘The Makeup‘ post and YouTube description box since I first laid my lashes with the stuff. It holds a curl, adds just the right amount of clout and leaves no panda-eye residue even after a long ass day. The. Best. But after a 24 month relationship, the curiosity has set in and with my L’Oreal love being a little more difficult to source from the aisles of Boots these days, I thought it was time to see if the grass is greener on the other side. So here’s a clutchful of waterproof mascaras spanning the save and spend ends of the spectrum, tried and tested…

Clinique High Impact Waterproof Mascara*: waterproof formulations are a little low on the ground in Clinique’s much-coveted mascara line-up, so I did let out a little squeal when I first laid eyes on this. The bristled brush separates well and my curl criteria is met but it’s a little lacking on the volume front. Aside from that niggle though, this mascara is a good’un and one that I will happily reach for again.

Maybelline The Rocket Volum’ Express Waterproof: is the first Maybelline mascara I have used in yonks – but I have fond memories of coating on Great Lash back in the day. And you know what, their newest release is really quite nice. No clumps, it’s lengthening and holds a curl, but again there really isn’t too much volume to be found, and trust me I tried. One that I’ll be reaching for at the weekend’s for when I just need a laid-back lash look.

Maxfactor False Lash Effect Waterproof: when a pop open of this tube revealed one of the chunkiest mascara wands I’ve ever used, I was a little dubious. But it layered on well and my lashes were still pointing towards the ceiling even after I’d coaxed on my third layer – go big or go home is my mascara mantra. The only tickbox it didn’t live up to my L’Oreal fave on? Length, I just couldn’t seem to get it to brush on that extra millimetre or two. Dayum.

Natural Collection Water Guard Mascara: the cheapest, and unfortunately the most disappointing of the bunch. Down my lashes flopped into their usual southernly elephant-like direction and the panda-eyes began to appear about an hour after application. To kick it while it’s down, the brush felt a little flimsy and struggled to rake through my lashes to build any type of volume. For £1.99 I wasn’t too brokenhearted, but I was secretly rooting for the underdog on this one.

So it looks like while Clinique and Maxfactor have a tiff at the top, the L’Oreal still sneaks ahead on counts of length and volume. I may have found a few alternatives, especially for daytime lighter lash looks but next time I spot the L’Oreal in stock I will be buying in bulk for fear of the D word. And so we’re back to square one; suggestions for round two are now being noted.

*PR Sample


  • I have been using Bare Minerals Flawless Definition Waterproof for about a year, and I have the same relationship with it that you have with Telescopic. I just keep going back to it. Maybe you can consider it for your round two. xx

  • Natasha Gardiner

    I’m using Max Factor clump defy at the moment and its pretty good. No clumps (as promised in the name!), volumes and lengthens well. I hated Max Factor false lash effect – the brush is just too big!!

  • Katie Hello

    That Max Factor one sounds great! I’m using a brightening Max Factor one at the moment, but I’m not loving it. I need to have a go-through of my local Boots to find one that I like!

    Katie xx

  • Marcella Colombino

    i have also been obsessed with loreals’s telecospic for years. I have tried so many but every time I open another tube of it I think to myself: why did I ever stopped using you?! My equivalents that I also enjoy are: Benefit’s they are real, (very nice defined lashes), cover girl clump crusher (new in the market, and the curvy brush is great for holding a curl), clinique’s high impact extreme, (AMAZING! in one coat my eye lashes are extreme) Let me know if you try any of them.
    On another note, I absolutely adore your blog, you have impeccable in makeup and clothes and it makes me smile every time I see you added a new post. Thank you Anna 🙂

    • MCC

      *impeccable taste

  • Sophie

    I prefer telescopic, but the volume millions mascara (l’oreal) is also top of my list. 🙂

  • Amy

    I picked up the £1.99 version and I thought it was ok, having said that my lashes are pretty long so I think that helped. I’m sure I have that Maybelline mascara, mine has pink writing though…anyway, I was disappointed in that. I’ve read some very good things about Maxfactor mascaras, I’m trying them next however I had the No7 Lash Adapt and I loved that 🙂

    Amy xx
    A Little Boat Sailing

  • lishxoxo

    loreal telescopic is amaaaazing and i thank you every morning for banging on about it as much as you have!

  • Rebecca Penfold

    I’m using the notorious benefit they’re real at the moment. I do really like it but I don’t think it holds a curl that well. Curse my straight camel lashes!

  • Lindsay

    I’m a YSL Faux Cils and Makeup Forever Smokey Lash girl…on days that I don’t wear L’Oreal Telescopic.

  • Elsa Crouch

    My fave mascara is the maxfactor one. I often try out new ones, but they never quite hit the mark. I bought the Loreal one because you kept on raving about it, but it didn’t do much for me until I invested in some decent eye lash curlers! I think its a bit more sublte than maxfactor’s false lash effect. Perfect for summer when I want less dramatic lashes 😛

  • Kelly N

    Never tried any of these but Diorshow is my all time favourite mascara! It’s probably time to start branching out a bit more though and widen my mascara world… maybe I should give some of these a try. Great post!

  • Danielle

    I love testing out new mascaras! The best waterproof one I have used is the Estee Lauder Sumptuous Waterproof. My lashes look decent, but boy – is that stuff waterproof. You can walk around Disney World all day in the heat and it doesn’t budge.

    – Danielle

  • bacardi chaser

    I adore the clinique high impac mascara.:D

  • denise

    My favorite of all time is Kevyn Aucoin’s the Volume Mascara. Gets every lash, no smudging, volume, length, curl and comes in a shiney red tube. xx

    • Luv Mechoos

      Agree, Kevyn Aucoin is my all time fav. Lancôme Dollhouse Mascara has a nice finish and staying power as well.

  • Claudia

    personally, I hate the Telescopic.. it does nothing for me besides separating my lashes. the False Lash Effect is okay – but only okay – and the other ones I haven’t tried.

    I love the Bourjois Volumizer! I use step 1 and step 2 and then put on one last coat of Maybelline’s One by One. I’ve never found a mascara that really keeps all the promises – but I have to admit, I really want it all: length, volume and separation. that’s why I always layer different mascaras 🙂

  • Great mascara post! I hated the Maybelline mascara it left streaks all over my face when I wore it and I decided to pass it on to my sister hehehe I’m loving rimmel lash accerlorator mascara lately and am happy with it……for now 🙂

  • Holly Hutcheon

    ooo I so want to try the Maybelline and Clinique ones. Personally I love the Avon Supershock waterproof as I’m a lover of waterproof mascara too.

    Great Post

  • Marija

    I am on the same hunt for quite a while now!! My nr 1 mascara is ‘Hypnose’ by Lancome and I am trying to find a drugstore alternative! so far no other mascara has met my high standards! Sometimes it’s good to stick to sth that you know works every time!!!!!

  • beautyandtheb

    I’ve heard so much good stuff about the clinique high impact, I’m going to have to pick this up!

    B xx

  • Kelly Westra

    Your raves have made me trythe L’Oreal as well, and I love it! Le volume de Chanel comes in close, though.

  • Mary Nash

    they’re real by benefit- dont apply too many coats as it can go clumpy very easily- but it is very good! Love the blog by the way!xx

  • Maddy Cane

    I have never actually tried the L’oreal one but it is definitely top of my list for when the current one runs out! xxx

    Maddy from


  • Trish McEvoy’s mascara is the absolute best. I have long lashes and always had panda eyes by day’s end (hell, mid-day). It goes on with easy and you get length and volume. The best part, it only comes off with warm water. Soap? Nope! Still there. Makeup remover? Nope! Still there. Warm water and it is gone. I cried through my wedding and it stayed on. Miracle worker!

    btw I’m craving Korres lip butter thanks to your post yesterday!
    Best! Courtney

  • I still haven’t found anything that holds and gives me the length that the L’Oreal Telescopic waterproof does! xx

  • Lydia M

    I LOVE the Clinique high impact and Maybelline Rocket, but I always feel like Max Factor Mascaras are WAY overpriced considering they are the same as covergirl in the US which are so cheap !

  • ooooh I’m constantly on the hunt for a better mascara, I just can’t settle down! I don’t understand the Volume Rocket Mascara it looks absolutly awful on my lashes – i think I might have bought a falty one 🙁 My favourite at the moment is Maybelline the falsies but I really do need to try Telescopic soon! xx

  • Pippa Jones

    Think the clinque sounds the best out the bunch! Want to give the maybeline one a go aswel!

    Pipp xx

  • Beth Louise

    I LOVE the L’oreals telescopic mascara too! Only just started using it, because of your posts and videos! So I’ll be really disappointed if they discontinue!

    Beth-Lou’s Beauty Blog


  • You are totally right about the Maybelline mascara. I love it because of the declumping effect and it also gives a nice length, but there is absolutely no volume. Which is kind of funny considering the name of the mascara… 😀

  • If you can get your hands on the Tarte Gifted mascara, I find it’s both volumizing and lengthening! Just tried it recently, but I really really like it!
    And I’ve been a Clinique High Impact girl for years 🙂

  • I love the telescopic one, previously dismissed waterproofs after trying a maybelline one ages ago but this one really works. Lengthens and really holds a curl! x

  • rebeccalouiseee

    I’m a big fan of Seventeen Doll’d Up as a more day appropriate version of Benefit They’re Real 🙂

  • Lovely post and very informative!

  • Tara

    Falsies flared gives great volume and length!!

  • Bronia

    It’s not the cheapest option but the Diorshow Waterproof mascara is great. Length, curl and volume!

  • I love Maybelline The Colossal: great length, volume and not to clumpy! 🙂

  • Stephanie X

    love the rocket waterproof mascara!
    xx Stephanie (

  • I buy my L’Oreal mascara on ebay, some sellers do offers if you bulk buy & it works out cheaper than in the shops. I love trying out new mascaras though.

  • Lucy

    Lancome hypnose drama waterproof always!

  • Maryam EL MENDILI

    In the past 2 months , I ve been using the L’oréal false lash Schmetterling (midnight blacks) love it so much *wink*
    the only con I can find with this one is that it doesn’t give a lot of volume .
    And for that I use my trusted volume millions cils (by l’oréal as well) (not the red/gold tube , hate that one , I am talking about the black/gold one hhhhhh)
    as u can see i’m huge l’oréal mascara fanatic , but wht could I say they work like a dream on my lashes