Bobbi Brown Long-Wear Even Finish Foundation

I’ve been giving a delivery vans worth of new foundations and bases a go recently, and this new(ish) offering from Bobbi Brown is the cream of the crop. The Long-Wear Even Finish Foundation*, from the off doesn’t sound like something that would be too up my street. Firstly, it’s a foundation and I just haven’t been reaching for them too much, secondly the name ‘Long-Wear’ to me conjures up Estée Lauder Double Wear visions and thirdly all the marketing garb had me believing this was a matte-finisher. Despite my reservations, from first application I was impressed – I even got two compliments, two days on the trot wearing this. I think we may be onto a winner…

Like all Bobbi Brown bases, it lines-up shade wise with the rest of the range and my usual shade in my Creamy Concealer, Sand is the perfect foundation colour match for me. I use about two pumps for my whole face and find the coverage to be light-to-medium when blended in with my Real Techniques Buffing Brush – a bit of concealer on the end of my rudolph red nose and under my eyes and I’m good to go. The finish is more on the matte side of proceedings, but throughout the day it allows a few oils through the net and I actually prefer the look of it after a few hours of wear – ain’t nothing wrong with a bit of ol’ shine. The selling point for me is the lasting power. 12 hours later, it still looks the same, coverage-wise – no kiddin’ – and without all the cakeiness and dryness associated with other offerings in the same category. The ridiculously long-wearing, comfortable feeling, lightweight blendable formula for me, draws comparisons with the Jemma Kidd Light As Air (cue angelic music). Now I wouldn’t go as far to say it’s an exact dupe, as the Jemma Kidd has a touch more coverage, but it’s the closest I’ve found.

A bottle of the stuff will set you back £30, available on all Bobbi Brown counters and online. I don’t think it’s a bad price – it pitches a little higher than it’s comparable Jemma Kidd Light As Air, but is housed in much more practical packaging and perhaps it’s a smidge more of a prestigious brand. I for one will be grabbing this foundation by the horns to take me through the next few wind-battering, rain-pouring, snow-scattering months. You in?

*PR Sample


  • it looks perfect on your skin, always have wanted to try it!

  • Heather Morton

    i love this foundation, not too keen on the smell though!

    • Oooo I hadn’t really noticed the smell – I’ll give it a good sniff next time! x

  • Jeanette

    I reeeealy enjoy your blog.
    Have you tried the new YSL – touche eclat foundation?
    Or other Bobbi Brown Foundations, I´ve considered to purchase the Luminous moisturizing foundation?

    • Aw thank you! Yes I have – I love it!!! Such a gorgeous finish – although I wish it was a little longer lasting 🙂

      • Jeanette Havmand Andersen

        You like a dewy finish, right.. how is the coverage?

        • Yes I love a dewy finish – I’d say the coverage is medium 🙂

          • Jeanette Havmand Andersen

            Love dewy aswell, I gotta try it then, thx.

          • No worries!

  • barb brussels

    Looks very natural indeed!

    • Thank you 🙂

  • Emmaleeds_87

    This looks lovely… Would you recommend it for dry skin?

    • Thank you! Yes I would – it’s not too mattifying, although with a good moisturiser underneath of course 🙂 x

  • ooh tempting!! this may just persuade me to go back to liquid foundation…. x

    • Ooooo this could be the one! 🙂 x

  • Fernanda

    I’ve rad such great review of this foundation, I’m really tempted to go buy it! xx

    • Definitely worth getting a sample! 🙂

  • Fi

    did you see that Space NK are having a flash sale selling off Jemma Kidd inc the Foundation for £12?

    • Yes I did – shame they don’t have my shade, I’d be stocking up! 🙂

  • What are you wearing on your eyes and lips? It’s a really nice natural look but lovely and wintery with a bit of glow too!

    • Aw thank you – it’s MAC All That Glitter Eyeshadow and the KORRES Lip Butter in Jasmine on my lips 🙂

  • Karen

    I’m thinking of ordering this for a while now, but your review might just make me do it! Do you know what shade you are in MAC or Nars so I can compare? x

    • I’m an NW/NC20ish – sorry that isn’t too exact! I can’t find the perfect match at MAC 🙂 x

  • dana

    Oh, I will have to check this out. On my foundation hunt the Bobbi Brown sales person gave me a sample of the BB cream in fair. I was quite impressed, but not sure if it is the winner for me. Oh…..and I see Omorovicza hiding under the bottom of the pile in your picture…..I would love to know what you think of the complexion enhancer! : )

    • Yes I’ve been trying the BB cream too – I like it, but I think it’ll be best for next summer 🙂 Ah yes you do – been using the Omorovicza on-off for ages! I do like it, but it’s very pricey for what it is, and I think the Origins Vitazing does a very similar thing for about a quarter of the price! x

  • Rachel

    Have you tried Bobbi Brown Natural Finish foundation? If so which do you prefer? X

    • No I haven’t – the only about Bobbi Brown base I’ve tried is their BB cream which is really nice, but much more suited to summer days 🙂

  • I keep seeing this foundation around and everyone seems to love it! I may need to give it a try next time I’m bear a Bobbi Brown counter so I can see what all the hype is about for myself! xx

    • Definitely worth picking up a sample! 🙂

  • Amanda

    So so so tempted, especially as I get 25% off…. Hmmm! Do I need any more foundations?! Yes, i think so.

    Thank you as always for your recommendations Anna!

    • No worries hun. And who can so no to another foundation 😉 xx

  • Rachael

    Is Jemma Kidd being discontinued? I really wanted to try light as air!

    • From what I’ve seen yes – hopefully it will be back soon! Have a look online cause Jemma Kidd is being discounted everywhere 🙂 x

  • gigi

    I love bobbie brown! just got the bbu pallette for my bday and of course Im obsessed! this one is a great product too. xx. gigi. food and beauty blogger @

    • Ah wow – the bbu palette looks awesome!!!! 🙂

  • Marie

    I’ve been trying out this foundation for the last two weeks and I’m really happy with it! it looks great on you!! xx

    • Aw thank you 🙂 x

  • Hmm, i definitely want to try this now! 🙂

    • Definitely worth getting a sample 🙂 x

  • thebeautyheroes

    oh this sounds so lovely ! xx

    • It is pretty gorge! 🙂

  • On The Dressing Table

    I love this foundation, Bobbi Brown really can’t do much wrong in my eyes! x

    • I agree actually – always been really impressed with everything that I’ve tried 🙂

  • Emilie Garnes

    I might have to give this a try, it looks incredible on your skin!

    Would you say it could work well to even out my patchy red skin?

    Em xx

    • Aw thank you – I’d say so, although you’d definitely need a concealer over any redness 🙂 x

  • Katie Fawcett

    Looks great on you! I’ve been hearing such great stuff about this foundation. Tempting indeed…

    Katie xo

  • Kimberley Kemp

    You’ve sold it to me and it looks fab on you! x

  • Hannah Embleton-Smith

    Looks lovely! I was so tempted to buy this the other day but the Parisian make-up artist was a nightmare to talk to! Classic French negative attitude and I ended up leaving it – great customer service eh? I’m currently using the Shiseido Perfect Refining one but it can be a litte drying, so maybe I’ll pick this one up next!

    • I’ve just been reading this review and seen your comment Hannah – how weird! I hope you’re well in Paris xxx

  • Style by T.

    Which colour do you use from the Bobbi Brown Long-Wear Even Finish Foundation?

    ps: great blog!! x0x0

  • Lou

    I hate this!!!! I am a huge bobbi brown fan and I loved the natural finish foundation that they discontinued and replaced with this. On the counter I was led to believe it would be the same, just longer lasting but it is so cakey on me.
    Tried fingers, foundation brushes, stippling brush, buffing brush and I still hate it.
    I feel it is too thick compared to the other bb foundations.
    And doesn’t give enough blending time.