The Off-Piste Fashion Brands It’s Time To Get Familiar With

Pop in a bookmark till pay day…


Now I’m partial to the odd scroll of ASOS, or peruse of the racks of good ol’ Whistles every now and again, but from time to time it’s nice to veer off the well-beaten path and discover somewhere new to fill up your basket. Over the past year through my travels, or fellow blogger recommendations, my eyes have been opened to a handful of off-piste brands that are well worth getting to know. Unfortunately some aren’t the easiest to source here in the U.K, but most have their shipping methods sorted and offer up gorgeous pieces that you can throw on in the mornings knowing that you’re not going to turn up to the office with five other lasses wearing exactly the same thing. When I worked in an office many moons ago my colleagues and I were practically one big walking, talking ZARA advertisement – leather bucket bag and all. Who remembers that bag? So if you fancy scrolling through something different, here are the brands that I recommend popping in your bookmarks for next pay day…


Sézane. If my laptop corrects it to ‘Susanne‘ for the 67th time, then I might have to throw it out the window. BUT, Sézane – created by Morgane Sézalory, who originally began selling vintage pieces online, which turned into a website selling her own creations back in 2013 – has this laid-back, French-girl vibe DOWN. Capsule collections, filed under the ‘La Liste’ category, are released four times a year (could this BE anymore up my street?), with limited edition supplementary ‘E-Shop’ drops once a month, so it’s worth signing up to the newsletter to be in the know. Although the monthly releases are beautiful, and a very clever marketing technique, it’s the core collections that get me the most because they appear to completely ace the basics. From what I’ve purchased from there, I’d recommend checking out their knitwear, coats and shirts – the Boy Shirt is a 100% silk and the name just gets me every time.


AYR. This is a brand that I first discovered back when I was visiting New York earlier this year as their one and only store was based just a 10 minute walk from where we were staying. After wandering past a couple of times I headed in and let’s just say that things happened *insert money flying away emoji*. If you want to hear the backstory to the brand then I highly recommend listening to this episode of the Glossy podcast, but it’s the brand messaging that just sings to me. Their goal is to create clothing that can be worn ‘all year round‘ and season after season – hence the name, that are a long-term investments for the customer. It’s all about the quality over quantity thang and so they really nail basics in their line-up, especially denim. It currently doesn’t ship to the U.K directly from their website – BOO! – but an edited selection of pieces are available from Shopbop if anything catches you eye, and next time you’re in New York? You know what to do…


FRAME. The inspiration for FRAME is ‘the French way of dressed up casual’ – need I say anymore? This UK/LA-based brand aren’t the most wallet-friendly one that I’ve mentioned here, but their range is probably my favourite of all. I would 100% wear, or at least wish I could pull off, everything they design. They’re stocked most broadly in the U.K on Net-a-Porter, but their website has just began to ship to the U.K, with promises of no hidden costs – WHOOP. I’d say they’re the best for sourcing basics with a twist;  polka dot shirt with an unusual collar, a wool jumper with some fancy design woven into the knit. Personally right now I’m coveting their Le High Skint Leather Pants, which unfortunately I would have to remortgage the flat in order to purchase, or their Silk Ruffle Dress which looks like the perfect LBD for me and would just require me having a little welp out loud when I pressed order.


Realisation Par. Now I must admit that I actually have yet to purchase anything from this brand yet, but that doesn’t mean that I don’t take a weekly pilgrimage to their website to browse, eh? Realisation Par was founded by two mates in the U.S and instead of releasing collections, they feed out items individually and so really hon in on certain pieces that they wish were hanging in their wardrobes. It’s a nice concept and the result is a floaty, feminine capsule of dresses, tops and outerwear that feel so L.A that it hurts. It’s very much a summer brand and their speciality are wrap dresses and tops, so perhaps it’s one to keep in mind for next summer. I think it might finally be time to buy the The Alexandra Dress that I’ve been eyeing up for the past 10 months. Heads up: apparently the brand comes up small, so it’s worth sizing up if you’re between sizes.


Everlane. If you’re in the market for basic pieces that are ethically sourced, to the point where you can even see pictures of the factories each item is made in, along with facts and figures about the staff – honestly the information available here is so amazingly transparent – then Everlane is you guy. They do both women’s and menswear and cover all bases from cashmere to denim. There’s nothing particularly groundbreaking going on with design here, but there are good hardy pieces that you know are coming from ethical factories and that is pretty groundbreaking. Unfortunately they don’t ship to the U.K year-round, but they do have promos, especially around sale times were they do – for a limited time only – offer shipping internationally. You know that Black Friday is coming soon, right? *nudge*

Photos by Lauren Shipley

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  • Love this post! I’m always a bit stuck when it comes to looking at stores and i’ve looked through all of the usual High street pics. I love Sezane but haven’t ever looked at the others – thanks for the recommendations! xx

    Frances Kayleigh | Fashion Beauty Lifestyle

  • LOVE Sezane, though a lot of the shirt I love are out of stock now. boooo. But still wait to pay the pop up a visit very soon. I’m sure I’ll find other items to spend my pennies on as it’s all so lush!
    Vicky x

  • I wasn’t aware of Frame and AYR, but they both sound rather lovely! I will forever shop at Asos as well, simply because there is so much choice that you never find yourself wearing the same top as your bestie, but, as you said, it is nice to search for those other brands every now and then! Thank you for sharing 🙂

  • Gorgeous stuff! I love that companies are starting to pay attention to responsibly sourced materials and products; guilt free fashion- what’s not to love!


  • Ray

    Love how you styled this look.

  • Em

    You just named nearly all of my favorite brands/lines! I have been eyeing up Sezane forever and am just about ready to make my first purchase. 🙂 Also, I have the Realisation Par Alexandra dress and can absolutely vouch for it – beautiful!

  • Alex L

    I love the Sezanne brand ! Nice post

  • Katie Brown

    Lusting after all these brands! Sezane has just been killing it and getting better and better over the years. I always want pretty much all of their collection, it’s hard to narrow down. Realisation Par dresses and wrap tops are on the top of my saving up fund for next summer. A little heads up on Everlane and Black Friday deals, normally they don’t offer deals on Black Friday. In years past they’ve had a fundraising goal of raising money for factory workers. So it is a good time to shop for the greater good (but maybe not your pocketbook).

  • Leave it to you to find more leopard boots to show us!

    Anne – Linda, Libra, Loca

  • I just love those leopard boots! 🙂

  • This is the blogpost I need at the moment. I’ve been looking for new clothing brands to try and they all sound like they are right up my alley. Thank you, Anna! x

  • Ooh! I hadn’t heard of any of these brands until reading this post, I’ll definitely be checking them out now 🙂 I loved the items you picked too, loving all the leopard print! 😀


  • Jean Lannin

    Hi Anna, what size did you get your cream Sezane jumper in please? Im a ten and not sure if I should go small or medium, thanks!

  • AYR seems right up my alley!

  • The slow pace

    Have you heard about Balzac Paris? It’s amazing! And I’m sure you’d love it!