The Eyeliner That Even I Can Do Cat Flicks With

Benefit Eyeliner

Just a little prelude to today’s post that I normally wouldn’t touch on, but seeing as there has been such a buzz around this launch I thought it was worth quickly giving a little nod to. Benefit’s They’re Real Push-Up Liner – years in the making and sister product to the They’re Real Mascara you must have heard of it? Benefit have done a very good job on the publicity push for this one and though I have been able to get my hands on this product pre-launch, I have no further affiliation with the Benebabes and just generally think…well, read on for that…

I don’t need to give you the eyeliner spiel again. Me and kohl are just about getting on these days, but liquid liner created for flicks and tricks – well I’ve had my fair share of mishaps. Wobbly lines, too much product, blotchy formulas, the lot. So when I got wind of Benefit’s latest liner launch, that promises to put to bed all the aforementioned quibbles, I may have got a wee bit excited. A matte, gel formula that is deposited in a twist-up pen that releases the fluid out of a slit cut into a soft, silicone-like nib. It’s unlike anything else that I’ve used.

Even just playing around on the back of my hand I could see that the lines created were concise, easily thinned out, thickened up and did not budge once dry. Getting the perfect amount of product out took a bit of getting used to, but after a few over twists and thick black gloop going absolutely everywhere (I later found a runaway blob on my elbow), you get the knack. The marketing bumf is right too, the slanted tip really does allow you to dig into your lash line and get the colour right where you want it and the shape of the nib means you can just stamp on your cat eye without having to go all free-hand. I follow a stamp, join and fill procedure; resting the nib where I want the flick to sit which gives a good start point, joining the outer point back to the corner of the eye, filling it in and then tapering the line in to the centre of my lash line. Confused? Yeah me too, perhaps a video demo should be in the pipeline?

The only downside? Despite the longevity in hot and humid conditions being insane (it stayed impeccibly put throughout a shower, I have no idea how), oil is its nemesis. And being the barer of oily lids I learnt this one the hard, smokey creased, way. It’s a problem that is solved by a bit of powdering on the lids to prime prior to application, so nothing irreparable.

If you’re already a pro with a pot of the gel stuff and a precision brush, then it’s one to pass up. But if you’re a bit of a feline flick noob like myself then it’s definitely one to be intrigued by. It’s made me rethink a liner look as more than just a once in a blue moon occurrence and that’s a bit of a rarity around these parts. It will come in at £18.50 and will be released on 28th June. FINALLY – feline flicks for all! Just try not to get it on your elbow.


  • Manouk

    I’ll check it out when it’s in stores! I’m always looking for an eyeliner. Even though I already have too many.

    WOMANOUK (beauty and portrait

  • I’m sure I’m gonna give this a go as soon as it will be available in France ! 🙂 thanks for the review Anna ! 🙂

  • Can’t decide whether this is worth the price or not but it looks intriguing!

    Ella x

  • Vee

    Anna what lipgloss are you wearing here? Looks fab!

  • Abi Thrasher

    Really want to buy this – I think it’ll be worth the money! x

  • quite intriguing product! looking forward to trying it no matter how it does. All the marketing bubble around it demands at least this much attention!

  • Now I’m a regular wearer of a cat eye, and can master a gel pot and brush fairly easily, but I still think this is good for even the pro’s! Umm, less brush cleaning? Yes please! xx (GIVEAWAY ON MY BLOG.)

  • Great review! Love the look of this product. I am constantly trying to achieve the perfect cat flick, haven’t quite got it yet though 🙂
    – C
    Claudine Converses

  • I personally hate Benefit They’re Real mascara with a passion..hopefully this one will fare better for me.

  • Jojo

    I thought I solved it all with the Eyeko’s eyelines pen but let’s see if this one can do better! 🙂 Charmante as usual 🙂

  • I’m intrigued to try this out after hearing endless reviews on it, I hope it’s worth the hype!

    CassandraMyee | Beauty | Fashion | Life

  • Avanti

    Seems like an interesting product but I think I’ll stick to me Physicians Formula eye defining felt tipped pen. It’s inexpensive and easy to use!


  • Looks interesting! I wonder how long it lasts before it dries out. Keen to give it a go!

  • I can’t wait for this to be released!

  • Ah yes, the ever elusive feline flick. I took me years of practice, but I learned to do with a brush. This looks interesting, but I probably wont be getting it.


  • I can’t wait to try this product! It looks so easy to use xx

  • I really wanna try this out but doesn’t Benefit test on animals?

    • mysteries1984

      They sell in China, so technically, yes. I believe they were cruelty-free at one point though.

  • This sounds really amazing – I love the mascara so need to try out the liner!

    Josie xoxo Fashion Mumblr

  • Love&Blog

    You should wear eyeliner more often, it looks so great on you, so good that I pulled out my eyeliner to wear more often:)

  • it looks lovely on you! I need to give this a try 🙂

    Lots of Love,



  • Hannah

    The Maybelline lasting drama gel eyeliner pen looks somewhat similar and it’s £9

  • Looks so pretty on you, I will definitely be getting myself one of these! x

    Maddy from UNSTITCHEDD

  • You look so pretty with winged eveliner on! The navy Eyeko liner would look amazing on you!

  • gemma

    That is a bit more expensive than I was willing to pay but if it really is up to the hype then it may be worth it!

  • I’ve seen this being raved and reviewed all the time. I must give it a go and it sounds like it is worth the money x

  • everyone say good words about it so i need to try it 🙂

  • Bella

    Video demo please :). though I like my Bobbi Brown gel liner, i don’t use it for cat’s eyes. This one sounds really hard actually though…the dosage problems and the creasing on oily lids. I’ll wait for the video!

  • beauty visions

    Looks great on you! I’d love to see this in action in a video! xx

  • Sounds like a cure for my wonky winged liner.

    Emma Be Beauty</A

  • Carrie Ward

    It was in my 30s I have finally learnt to perfect the ‘flick’ but it has taken me about 3-4 to master. I have no problem putting on the liner, as I can draw, paint, throw pots quite well already. It’s getting the angle of both flicks identical, and the thickness the same. This looks good may have to try it out. I like pot and brushes as well mac’s fluid line etc, but honestly who has time to fiddle around with that in the morning? Pen is the way to go.

  • alice bea ☮

    oooohhh I’ve seen so many people talking about this I need to try it out!


  • It’s a shame you haven’t honed your cat-flicking skills sooner, Anna. It looks great on you! I’m the same, though – forever trying to find a liner that I can apply nicely. Maybe I’ll consider investing!

    Blogdesherrell.comUK Style and Beauty Blog, x

  • I’m really terrible with eyeliner. I have tried gel, pencils, liquid ones… still a mess. I will try this at Sephora and see how it goes. It’s kinda expensive but if it works… well it’s worth it, because I really love eyeliner! 🙂

  • This sounds amazing. When I first heard about it I knew I would have to try it!

  • Becky Alyssa

    Really tempted to try this now! Pencil and gel liners have been nothing short of disasterous for me, but I love both Collection 2000 and Eyeko’s felt tip liners, as the pointed nibs are so precise and easy to control on my sensitive lids.

  • This sounds like the perfect solution for a clumsy girl like me! I gave up a long time ago on eyeliners since they would never come out right but I really want to give this a try. Could you make an instruction video for it? I’m very curious how you apply it!

  • Kate F

    It sounds so great! I may have to try it…

  • Lucy

    This liner is beaut. I work for Benefit and we’ve been testing this on counter and it’s just amazing!

  • Guest


  • This sounds and looks great :D.

  • Charlotte – PeronsalBest

    Love this… just bought the soap and glory one from boots too! It was fabulous, have you tried it, Anna? I could actually do a decent cat eye… for once in my life 🙂 – health | fitness| lifestyle

  • Emily Knott

    There is no doubt about it. I have to have this!

  • I’ve heard lots of good things about this, but somehow I managed to miss the fact that it has a fancy nib? I think I would need to prime my oily lids too though x

  • I really want to try this! I just bought Lancome plume eyeliner in Noir and it is super easy to apply (I am totally the same and find gel and a precision brush a nightmare). Love this post 🙂

  • Usually needing around an hour to even be remotely happy with whatever eyeliner creation has ended up happening on my lids, this is definitely one for me to try! Maybe the feline flick will be in the cards for me after all!

    Popcorn & Polka Dots

  • This sounds amazing! x


  • I am going to have to try it out, as I can’t do eyeliner to save my life lol. I hope it would be as good as ‘They’re real mascara’.

  • emiller1233

    Mine’s in the mail, so excited!!

  • I am desperate to try the ‘They’re real’ range, maybe even an eyeliner disaster like me can use this and not end up looking like a panda!

  • molly

    you look lovely with a cat eye – you should definitely consider making it a more regular makeup look for you x

  • you should definitely do a video on this to show how it goes on! i am rubbish at winged eyeliner so might be something to try, you look lovely with it x

  • I want to try this so bad!

  • Guest

    Lovely post! So interested to try this 🙂

  • Thanks so much for this review! Have been really curious about this product. I’m really content with my Stila Liquid Liner as of now, but will definitely swatch this if I see it in stores!! xx

  • Daniella




  • Carolyn Wolfram

    I may have to give this a go. I have been absolutely smitten with Stila’s stay all day liquid liner.

  • Kate

    I have to try this now!
    Kate Louise Blogs

  • Elli

    Oh yes, need to see this in a video demo

  • Jessica Thoma

    Sounds like this was made for me! I could finally wear winged liner that doesn’t look like a big black blotch in the corner of my eye.. I gave up hope that this would ever happen.. haha. x

  • Leannemariexo

    I struggle with doing a flick with my eyeliner most days. – I’m always so chuffed with myself if I manage it. This eyeliner sounds like it would be perfect or me. Its amazing how stressed you can get when trying to perfect a cat eye look!

    Leanne @ Leanne-Marie


  • Allison

    I’ve recently seen the light for cat eyes and can finally do it without horrible major struggle so I think I may pass on this and get something like the Kat Von D tattoo liner
    Allison from

  • I wish I could rock eyeliner but my eyelids are simply to fat haha!

  • lisa robb

    I need to get this. Everyone says that it’s so easy an I’m rubbish lol so this might make it easier for me
    L x

  • Chelsea Leigh

    I’ve heard great things about this! Looks so nice on you! Good job haha 🙂

  • Jess

    This looks great, I struggle with achieving the perfect flick so I will definitely be trying this product out! x

    Jess |

  • I think for an eyeliner its a little steep! but it does seem very unique ^_^

    Iqra |The Blushing Giraffe | Bloglovin

    • conni boykins

      It’s so worth it though!! Granted, I was able to snag one for free but I well and truly love it.

  • Annie Lindsay

    The more I read, the more I want! I’d really love to wear a cat eye more often but sometimes I just don’t have the patience.

  • Grace

    i absolutely love your channel and your blog. i just wrote on my blog about your youtube channel! {}

  • Tiffany

    I thought maybelline already had a similar one o.o

  • Arianne

    Really want to try this. Benefit just makes awesome products! I love their They’re Real Mascara 🙂

  • larissa

    I’m dying to try this product!

  • Azadeh

    nice will try it for sure! but I’m not sure if it can top gel liner and the fine MAC liner brush combination.

  • this product hype has made me really intrigued and want to try it – i’ve never gone for the They’re Real Mascara as i like my current one but eyeliner woes are me and anything to solve is grand

    Lauren x

    Britton Loves | Fashion Lifestyle + Photography –

  • Oooh this might be the answer to my prayers! Sadly I do have oily eyelids.. so might have to prime well first. Great post 🙂

    Ellen Rozalia |

  • Fleur Suijkerbuijk

    Wow, great look! Great liner! You definitely should do a how-to video on this look. It looks absolutely amazing. I love it. But…….Eye-liner is not my cup of tea! 🙁

  • Jodie

    I don’t get why everyone is so excited by this. A pot of gel liner and an angled brush does the same thing.

  • I am a liquid liner junkie and thus, am so crazily tempted by this! Love gimmicky products that actually work wonders! Will have to check it out 🙂

  • I only just discovered the ‘they’re real’ mascara which I love so really tempted to try this. I am soo rubbish at applying eye liner, i don’t know how people manage to get it perfectly straight!

  • Hannah Gibbins

    i really want to try this! while i love a little pot of the liquid stuff this intrigues me!

    hannah @

  • Deni

    maybelline already makes an identical product for less than 8 quid! I have the oiliest eyelids in the world and the maybelline version stays on nicely, so definitely pass on benefit.

  • Can’t wait to get my hands on this!! x

  • i love stila eyeliner but interested in giving this go!

  • I need this! Looks seriously amazing and i’m a huge fan of the They’re Real mascara so will definitely be giving this a go!

  • This sounds really exciting and I love how black the pigment is on your lids! I gotta say, though, that I find gel liners by far the easiest to apply. Kohl liners smudge on me and just get everywhere while pen liners tend to go blotchy on my lids.

  • I just got mine today and so far I really like it! I just imagined the actual product to be more liquidly, but it is a pretty thick consistency which dries down pretty fast, so you gotta be quick…

  • everydaymelissa

    Definitely have to try it since I am a serious flick noob… Thanks anna!

  • I’m a lover of gel eyeliner but a sucker for new products! Will seriously have to resist buying this! Love your review! x

  • Perfect lines!! I also like Milani’s eye liner.
    Carolyn | BLOG