Rimmel Do MAC Dupes

When the newest Rimmel Lipstick drop landed on my desk I thought two things. One, why do Rimmel Lipsticks always perform so darn well but smell so darn bad? And two, I think we may have some MAC dupes on our hands here. Let’s begin by addressing the first point. Rimmel have given their Moisture Renew Lipstick line a revamp, adding 10 new shades to their existing 10 colour range and oomphing up the pigment and hydration into the ol’ faves. And once again they tick all the boxes: heavy doses of colour with a glossy finish, that doesn’t dry and settle into lines and is pretty long lasting (I’ll forgive the sickly vanilla whiff). Now onto the MAC dupe theory. After swatching them all side by side I think there’s only one true like-for-like in the pack, but the other two are close enough and one I think I even prefer…

Rimmel Moisture Renew Lipstick in In Love With Ginger* = MAC Lipstick in Morange. The truest dupes from the range I’ve found. Blind-swatched I don’t think I’d have a clue which one was which. The finishes are the same, undertones the same, application the same. If I had to be nit-picky I’d say the Rimmel colour has a tad more orange to it, but that’s a good thing. I love me an orangey red.

Rimmel Moisture Renew Lipstick in Coral Britannia* = MAC Lipstick in Shy Girl. Ah Shy Girl, my old faithful and still only one of two MAC Lipsticks that I’ve ever completely finished up and repurchased (Creme Cup being the other). Now these two are probably the least dupey of the bunch with Coral Britannia being much more pink-toned than peach. But they both fall into that ‘nude but not too nude’ category and that’s good enough, right? 

Rimmel Moisture Renew Lipstick in Glam Plum Fulham* = MAC Lipstick in Rebel. Both demi-dewy and punchy in finish these two shades give a simple makeup with lashings of mascara a serious kick of vamp. Rimmel’s offering leans a little more berry and the MAC more purple and you know what? Slicked onto my pout I actually prefer the Rimmel.

If any of the three have caught your eye you may have to wait a few days to get your hands on them as the official launch date is 2nd October 2013, but we all know how these things like to trickle into the aisles of Boots and Superdrug a little early. Rimmel do it again and some MAC dupes(-ish) at half the price; some of the best budget buys I’ve seen.

*PR Samples


  • cassandramyee

    These colours sound amazing, great dupes!

  • Charlotte MacDonald-Gaunt

    Great comparisons – I’d love to get a plum shade lipstick, but I’m not sure I can carry it off. On the other hand if I go for the Rimmel shade at least I haven’t spent a small fortune on it :o). Xx

  • Holly Cooke

    This is awesome! Will definately have to check the Rimmel lipsticks out! x

  • Hayley

    Love this post- Im going to try and track down the rebel dupe xx

  • Claudia

    love all the rimmel versions, cant wait to have a snoop myself πŸ™‚

  • I love that sickly vanilla whiff.

    Rimmel make some wicked lipsticks and I’m someone who thinks having one or two high end lipsticks is OK, but buying ONLY high end lipsticks is just a waste of money. There are some awesome drugstore versions out there for way less, which means it’s totally OK to buy more.. right..?

  • Fiona Manuelli

    I HAVE to check the plum shade out!
    It looks lovely πŸ™‚

  • Jeez, I though MAC ones reeked of vanilla, Rimmel seemed toned down to me. Having said that, I haven’t tried a Rimmel lipstick for a while, maybe they’ve upped it. A freshly baked, chocolate cake scent, now that’s something I wouldn’t pull a face at!

  • Rosie

    Sigh, I hate the smell of Rimmel lipsticks too. It’s awful! I bought Notting Hill Nude last week, and the smell was so dreadful I had to give it away! Such a shame, since the formulation is always so great isn’t it?

  • Hannah

    I will definitely be picking up the Rimmel Glam Plum Fulham – as the weather gets colder, I loooove me a vampy berry colour especially for such a reasonable price πŸ™‚

    Hannah’s Haven

  • Great post, thank you so much for the comparison, this could come in very handy!

  • Anna Blush

    Wow these are such good dupes! And would save a heap x

  • why tho

    why do you swatch on paper instead of your arm???? i’m pretty ssure i’d prefer arm (OR EVEN LIP!!!) swatches

    • Georgia Wolfe

      They are swatched on paper because skin or lips have undertones to them. On plain paper you get to see their true colour.

  • You should check out 09 from Rimmel’s Kate Moss line if you haven’t already. It is the perfect deep berry for fall. I don’t know what its dupe would be… maybe Diva?? Thanks for sharing!!

    xx Lauren
    Dirty Blonde Ambition

  • Ana Rita Mendes

    KIKO’s Smart Lipstick in 914 Amaranth is also a dupe for MAC’s Rebel πŸ˜€ xx

  • Amy

    These are pretty close I agree πŸ™‚

    I’d like to try the new Rimmel ones as I never did try the original formula.

    Amy x
    A Little Boat Sailing

  • Nothing can compare to Rebel although the Rimmel lipsticks are amazing!

    Katie Loves..|UK Fashion & Beauty Blog

  • Martyna

    these are almost the same to me! good to know xx

    Martyna | NEON MIZZLE

  • Abi Darcy

    I definitely want to try the one that is a dupe for Rebel!

  • I am embarrassed to say that I like that weird lipstick smell! Love the post

  • Love the Glam Plum Fulham shade. Definitely waiting for this one to come out.. great budget buy post

  • AgentSmyth

    I love Rimmel lipsticks! They do stink though. Won’t put me off however and I’ll certainly be checking these out when they land in my local Superdrug.

    Claire | AgwntSmyth

  • Beauty by Eimear

    I absolutely love the current Moisture Renew lipsticks so I cannot wait to try these! From this post I’d definitely say I’d be going for Coral Britannia, the other two are gorgeously pigmented but I love my nudes. Rimmel never go wrong with their lipsticks!

  • Anya Cross

    I love the look of the Rebel Dupe! I’d prefer something a little more berry than purpley x


    Can’t wait to get my hands on these! Love the orange and berry ones.

  • Rachael McClenaghan

    I have never tried MAC lipsticks so I think I will try this Rimmel one first πŸ™‚
    Great post πŸ™‚

    Rachael x
    All The Little Things x | Rachael McClenaghan

  • These Rimmel colors look gorgeous…Need to get my hands on them!!!

  • Danielle

    LOL I agree that the Rimmel lipsticks smell weird. It reminds me of baby wipes.

  • Cólleen Devine

    Rimmel lippies are my fave, the lasting power is just fantastic!!! so affordable too!! Great post, really like the pics too!

  • Hollie Galvin

    I actually prefer the Morange dupe. Loving the plum shade. Just in time for the colder months πŸ™‚

  • Emma Bovary

    These look really good, I am def going to pick up the Morange dupe!

  • Catrin

    I do love the Rimmel moisture renew range, Notting Hill Nude is a beauty. The new packaging looks so much nicer than the cheapy purple plastic, Im excited to check out Coral Britania!

  • mspoppy

    Excited to try these. I’ve been hearing a lot about the Rimmel lately. I think they’re stepping their game up!

  • I love me some good dupes. I usually hit up Revlon for Mac dupes but these lipsticks seem to do the trick (Revlon’s Back Cherry is also a great dupe for Mac Rebel). Rimmel keeps banging out really great products!

    -Sarah xx

  • Maddy Cane

    Love the Berry One, it looks gorgeous! x

    Maddy from UNSTITCHEDD


  • I love that Berry shade perfect for Autumn these look super creamy too….roll on 2nd πŸ™‚

  • The Dark berry shade is RAD!

  • PeonyandPeach

    Well that’s 4 new lipsticks added to the wish list! (I want both of the berry ones!)

  • Hannah Burrows

    Really want to try In Love With Ginger and Coral Britannia, they both look stunning! Definitely picking them up when they are released! πŸ™‚

  • Sophie Blumenthal

    WOW glam plum fulham looks incredibly perfect for me ! x

  • ElisabethRilatt

    Nothing will ever beat MAC Shy Girl, favourite lipstick ever! πŸ™‚ xxx

  • Amy

    I can’t wait to get my hands on the Rimmel lipsticks! They look amazing πŸ™‚

    Amy |

  • Talisa Lauren Tossell

    Does the Rimmel Lipstick in Notting Hill Nude, that people have mentioned, have a different name in the US? I can’t find it anywhere! But I love Coral Britannia! Gonna have to keep an eye out for that too!

  • need a gap

    The berry one.. Oh gosh.

  • YoungMild&Free

    The reds, I love it. I will definitely have to check out Rimmel!


  • Karlie Mymryk

    Are these only being launched in the UK? Do you know if they’re being launched in Canada at the same time?

  • Totally love Rimmel lipsticks but agree with you 100% about the smell and the tastes, ugh it’s god awful if a smidge of it gets in your mouth well your eating!

  • Ellis

    I’ve seen these already in Boots and Morrisons and the colours look incredible. By the way, introductory offer in Morrisons is currently only £4.99 if any of you guys were thinking about getting a few! πŸ™‚

    ELRBX//Beauty, Lifestyle & Personal Blog xo

  • Marcia Charles

    The last one is interesting. I bought Rebel and couldnt wear it. So off to Superdrug I go for Rimmel’s dupe. Today just got good. Hehe xx

  • Christina Abdilla

    I have my eyes on these! Thanks Anna πŸ™‚


  • Natalie

    I really want to get Rimmel Coral Britannia now!

  • can’t wait to try these, I definitely agree about the scent, my favourite red is their kate moss 107 matte but it smells foul xx Emmi

  • lana lovesxx

    This is so helpful. I’m definitely going to check them out next time I’m at the drugstore!


  • Hazel Mae

    That Plum lipstick is gorgeous!

    Slightly Skint Blog

  • roshkud

    ohh damn it, I can’t wait to pick these up! You don’t do well for my bank account! πŸ™‚

    RoshniÒ€ℒs Journey

  • Nina

    I’ve just come back from traveling and stocked with some of the best from Rimmel…and not this post πŸ™ ahh πŸ˜€ need to get these.

  • Joy

    Great post! I love In Love with Ginger! Such a pretty shade. I was wondering, do you know if Rimmel have discontinued all the old Moisture Renew shades like Nude Delight (my fave!)? Thanks. x

  • Lydia

    Love the Morange dupe! Such amazing colours! x

    The Style ChÒteau

  • Vicki

    Great post! Love the plum colour but don’t think I could pull it off. Rimmel really is upping their game at the moment

  • i can’t wait til these lipsticks come out, i think rimmel do really great high street lipsticks, and i definitely have my eye on that morange dupe shade!

    little henry lee

  • jodie

    So excited to try these, loved the Moisture Renew line anyway!

  • beck

    I’ve been looking for a dupe for rebel so this is perfect, thanks anna! πŸ™‚