One Year Of ‘The Anna Edit’

How the hell did that happen?!


Today marks the one year anniversary of me pressing the go button on my shiny, brand-new website – The Anna Edit. What a year, huh? I’ve written 205 blog posts, filmed, edited and set live 103 videos, have travelled halfway around the world (see that vlog here), got married and spent the past 12 months making content that I’m really bloomin’ passionate about and really bloomin’ proud of. Taking my vision in a new direction was rather terrifying and I couldn’t be happier and more thankful for just how supportive and kind you lot were through the whole thing. My welcome post was greeted with a sea of ‘Yep, I completely get it – go girl!‘ comments and even just thinking about that day gives me all the warm fuzzy feelings and reminders of the numb fingertip I got from scrolling though comments, tweets and emails solidly for about six hours. I was a real social butterfly to be around that day.


Now we’re one year down the line and I have had a chance to step back and take it all in I see that something had to change and so I’m ruddy glad it did. ‘Vivianna Does Makeup’ was a blog I began as a hobby to procrastinate from my Psychology degree that just wasn’t really my cup of tea. I started it in my university bedroom surrounded by leopard print soft furnishings and a wardrobe that made all my shoes mouldy, with a header that I’d created in Paint and photos taken on a bright pink point and shoot. ‘Rough around the edges’ was an understatement, but I loved it and watered it as I graduated and went on to intern and eventually work in the beauty PR world. This is where I started to see that I could be on to something. Three years after I started making YouTube videos I cashed my first cheque (a cheque?! Yes, it was that long ago), I did a sponsored post, I was in contact with people who want to manage me?! My Dad and I plotted on the train, on our morning commute up to our jobs in London, about how I could save and budget and one day turn it into a full-time role. Then one day – right before my eyes and before I was really ready to take the jump – it did.

That happened back in November 2012 and I spent the next few years rambling on about makeup, posting daily (seriously, I have no idea how I ever did this), building up my audience and having a completely cracking time doing it. When we moved back down to Brighton in the summer of 2015 something switched. I wanted to up the quality of my posts and videos. I no longer spent the first Thursday of the month queuing outside MAC to get my hands on the first launch and I began to downsize my beauty stash and find a new passion for style, interiors, fitness and clearing s**t out. No piece of tat was safe when I had a bin bag in the other hand.


So around Christmas time of 2015 I got thinking about a rebrand. A new name that could act as an umbrella for all the topics I wanted to cover, and a new flashy website that felt fresh and un-clunky and not horrendously as mobile unresponsive as my last one. IT. WAS. TERRIFYING. Here’s the thing, when you’re in a job that you’re not really feeling, you can sniff around job sites, put feelers out, do some interviews and hopefully end up somewhere that ticks off more of your boxes than the previous place did. But when you’ve set yourself up with this business that’s no longer filling you with the creative juice and happiness like it did before, you can’t just up sticks and walk out the office with all your possessions in a cardboard box. Does that even happen not in the movies? Instead you have to slowly begin to mould it back into that and hope that your audience are ready for those tweaks too. So I began to create content that I’d want to read and threw in new topics, along with a new posting schedule, that thankfully you lot were completely game for – THANK YOU! 

Finding a new name that was available as a domain and a social media handle across every single platform was a task in itself. I must have stayed up late for a whole week until I had a lightbulb moment. But when I thought up ‘The Anna Edit’ – a site that’s a visual edit of everything that I’m into currently – and it was free, I may have done a little happy cry. I actually bought the domain and secured the social media handles back at the beginning of 2016, but it wasn’t until August 30th 2016 that the website was ready to go. You know when people say their blog is their baby? They ain’t joking. It took a full nine months to build this badboy.


In the run-up to launch day Mark and I were in Stockholm (remember that?) and so my time was split between scoffing my face with Swedish red fish sweets exploring the city and being surgically attached to my laptop back in our hotel room. On the morning before we went to the ABBA museum I was skyping my Web Designer, Jay, who was taking me through all the various different functions of the new site. It was nuts. Even more nutty was actually launching the site and the new name and the rebrand all at once and I distinctly remember having to sit with my head in-between my legs at one point to calm the ‘f’ down.

One year later and I couldn’t be happier that I took the leap which made me want to explode out of every orifice, but also explode with excitement at the same time. Although I can’t see a day without regular posting round these parts, it’s been nice to be more chill with my Instagram feed (a.k.a minimal editing and pictures taken on my phone or little camera), try out new forms of content creation like podcasts and newsletters (the first one is dropping on Monday!) and make videos on topics that I like to watch in my spare time (mainly style focused ones and vlogs). IT FEELS FUN AGAIN! And I no longer have to explain why I named my blog ‘Vivianna Does Makeup’ when my name is actually Anna, which means I don’t die of embarrassment at every single family gathering/wedding/party/BBQ.

The moral of the story is, if there’s something that you want to do or you feel like needs changing then DO IT. Even if it’s a real pig’s ear or a little risky. If you think you’ll be happier at the end of it then it’s 100% worth giving it a try and working your bollocks off for. Thank you so much for all the support and kind words you’ve given me over the years. I have no idea what I’ve done to deserve you lot, but thanks for being there. You rock.

Photos by Lauren Shipley

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  • Iva

    Great post and video! Love it!! ❤
    Pictures are sooo beautiful.
    Little question…where is that blue/grey/yellow pillow from?

  • Anna I loved this post and hearing all the ‘behind the scenes’ information about how your blog started and the name change! congrats on 1 year of the anna edit! xxx

  • I’m really happy for you and keep up the good work! I’ve been loving your posts and vlogs !
    Elizabeth || Liz Living

  • Ooh I really enjoyed reading this and it has certainly given me the push that I need for making some tweaks on my blog. I’m glad you went for it and that it’s paying off. Congrats on one year of The Anna Edit! xx
    Coco Bella Blog

  • The slow pace

    Hi Anna! I really like your posts, site, videos, style… And after watching your latest video all I have to say is: I don’t know why you hate your bathroom so much when it has that lighting! Please rewatch your vlog and see how gorgeous that light in your bathroom is. There you go, your new filming set.
    In my bathroom ever Giselle would look like a white walker.

  • Happy one Anna <3
    I love your blog, keep going strong for many more years!

  • Happy 1 year Anna Edit anniversary! I did a complete rebrand a year ago and it was the best thing I did. So much nicer to be able to be completely happy with your blog and what you’re writing about x

    Jenny | LuxeStyle

  • congratulations Anna! your blog is more amazing than ever x

    CLUB AVENUE / / instagram

  • Em

    Congratulations! I love your content and really appreciate how it has grown up with you.

  • Congratulations! I love seeing people passionate about their content and you can really tell in the quality of your posts! What a fabulous year it has been for you and here’s to many more to come!

    Abbi |

  • Congrats! I love your blog but as our tastes are pretty much identical my bank balance is never happy ha ha 🙂

  • Congratulations! I love this post and generally you’re content and you can really see how passionate you are.

    Alisha xx |

  • Yolila Rose


  • Bettye Rainwater

    Wow, I had no idea you’d only been doing The Anna Edit for a year! I started following you maybe…6 months ago? You’ve really done an amazing job in your first year – congratulations!


  • Diana Jaen

    What an exciting milestone! Your blog is the only one I read religiously. I truly love it. Congratulations on this first year xx

  • Congrats! I love The Anna Edit and I can see the jump on quality of content and images. You rock too 🙂

  • Leanne Ripley

    Thanks so much for all this inspiration Anna! Congrats on the success and guts it took to make such a huge change. I recently started making my blog more of a priority ’cause I realized my dream job would be to run it full-time. Here’s hoping persistence can pay off for me, like it did so clearly for you:) Cheers, girl!

  • You’re one of my favorite blogs to read, anna! So inspiring & lovely. Congrats on one year!

    xo, kaeleen |

  • Such a great update! I really like all the changes that came with The Anna Edit. Your blog and your YouTube channels are one my favorites to read and watch. 🙂

  • Happy one year blog anniversary 🙂

  • theblackblush blog

    Congratulations! Your blog is always one of my favs to read in the morning!

    The Black Blush

  • Congratulations on one heck of a year Anna! I actually started following you this year, so I didn’t even know about the old site. It’s really interesting to hear that background story, makes you sound even more approachable than you already are! It’s like “Hey, I was there too, like you, at one point.”
    Nicolette |

  • Sarah Mayo

    Congrats! I’m in the midst of my own big transition phase (moving from the US to London to finish a PhD and then look for jobs), and watching you reconfigure your work and make content that you love has been such an inspiration.

  • No, Anna, you rock, and that is why we are here. The fun you have creating your content is visible in every sentence and every clip, and it is so entertaining to watch.

    Linda, Libra, Loca: Beauty, Baby and Backpacking

  • Abz Kellett

    One of my favourite blogs, you’re so inspirational to me. Well done on a great year!

  • Congratulations 🙂

  • Aaaww, love this post so much! And love the blog too!! Happy 1st bday to The Anna Edit!

  • Sarah Mannion

    Anna, I have just recently rediscovered your blog – I used to watch your capsule wardrobe videos back when your YouTube channel was Vivianna Does Makeup. I love how you have made your passion your business. I hope to do the same some day soon…you are my inspiration! Thank you for sharing your creativity 🙂

  • Camila

    Girl! I’m so happy for you. I think this change really just made everything even better than it was before <3 Love your content, your style in general and how devoted you're to this!

    Lots of love from Chile, Southamerica. (yep, the other side of the world aha)

  • Dina

    Eek congratulations Anna! You’re one of my favourite content creators out there and I just wanted to let you know how much I appreciate the quality content you put out. Wishing you all the best! x

  • Sophie ♥

    Wow! Congrats on a year of The Anna Edit. You just go from strength to strength and it’s amazing to see. x

  • Congrats on a whole year of The Anna Edit – have really loved your content over the past year!

    Lucy | Forever September

  • Georgia Gore

    How come you called it ‘Vivianna’ when your name is just anna?!

  • Savannah Giersthove
  • catherine ♡

    I love ‘The Anna Edit’ – think it suits you so much more and I love your post/video styles over the last year. Congrats 🙂 x

  • Sepideh

    It’s so nice to see that your excitement and passion for the new direction hasn’t changed. Keep at it girl, as a reader, I’ve really been enjoying the diversity of the content!

  • Sofie Van Landeghem

    Definitely my favorite place on the www!

  • Oh, my God, it’s been a year already?? Congrats!! Here’s to the more and more years to come for ‘The Anna Edit’!

  • annasjotter

    I feel that with the rebranding, the podcast and newsletter, everything is coming together for you! Loving all of your recent content! 🙂

  • I can’t believe it has been a year already! I have been reader and watcher of yours since 2013 and I have loved watching your blog and channel grow with you over the years – heres to many more to come! P x

  • The Amateurish

    Wow. I just started my blog today! I’m not expecting a thing from it, but it’s really important for me to document my journey as a creative. This post was VERY inspiring. Thank you so much. X

  • Bivisyani Q.

    Anna, I don’t know about anyone else, but personally for me, changing your brand is the right thing to do! Why? Well, I’ve heard about Vivianna Does Makeup years ago—on someone’s video or something—but the fact that it has makeup on the title is discouraging to me, as I don’t really like makeup.

    One day, I found your videos as The Anna Edit and I fell in love with almost all of them—in fact, I also watch your beauty videos because I love your persona so much! Only later on finding out that you were VDM before. And—guess what—your contents even from years ago are also to my liking. But the name intimidated me too much, you know.

    So, in summary, changing your blog/channel to The Anna Edit changes the impression they have on people, on me. The new name caters to all the topics you want to cover—I especially love your organisational tips!—and for people who aren’t necessarily interested in makeup, like me, it feels less intimidating.

    So happy to follow more of your ventures and ideas!

    Alive as Always

  • Love this post! It’s always great to get an insight into the actual running of the blog, by the blogger, away from the content. If that makes any sense?! Like a majority of your readers I’ve been around for a while and just love ‘The Anna Edit’. It’s clean, slick and shows just how much work goes into it. You’ve created a space that’s timeless that you can continue to create diverse content on for years to come! Look forward to seeing what happens over the coming year!

    Ruth //