My Current Makeup Collection & Decluttering Tips

It’s time to streamline for real this time…


I know I do one of these posts approximately every six months, but over the Christmas holidays I streamlined down my beauty stash to the size that it was pre-blogging, way back in 2009. I had one of these multi-drawer boxes from WHSmith and I reckon that I could just about squeeze all my current makeup-related goods into that container if I still had it – that’s how small we’re talking here. Now there’s a couple of reasons for my drastic declutter, but I think the main one is that I really don’t wear makeup that often these days (aside from over the festive period) and when I do I reach for the HG-status stuff that I usually have to cut open because I’m too lazy to make a repurchase. Basically I’ve fallen out of the dizzying heights of obsessive cosmetic collecting and want to own a small(-er) amount of makeup that I actually use. What can I say? Marie Kondo strikes again.

In the video that’s embedded down below I’ve run through the five steps that I went through in order to declutter in the most efficient and effective way. So if you have no plans for the rest of the day, then I highly recommend watching that (extreme cleaning will begin 5, 4, 3…). However for today’s post I thought I’d take you through some of the beauty bits and bobs that made the cut and have made it into my everyday ‘grab and go’ drawers. These ain’t ever going in the ‘giveaway pile‘…


For base I’ve really scaled things back. I had all the fancy extras for whenever I film videos, because lighting does an amazing job of making you look like you have absolutely no makeup on your face at all. Instead they’ve been relegated to my office incase I really need them, but for everyday I’m keeping it simple. I’ve been using the Laura Mercier Oil-Free Tinted Moisturiser in Nude a lot because it just peps up and brightens my skin, even when I don’t bother to use anything else. In case I fancy a bit more coverage I’ve thrown in the CHANEL Vitalumiere Aqua Foundation in B20, because I thought it was about time that I gave the It Cosmetics Your Skin But Better CC Cream a rest (for now).

Concealer-wise there’s no change; just the Glossier Stretch Concealer in Light for ‘no makeup, makeup’ days and then the Estée Lauder Stay in Place Doublewear Concealer in Extra Light for when I need something with a bit more punch. I’ve also added the Urban Decay All-Nighter Setting Spray into my everyday ranks because it’s the longevity-giver for those who hate powder *raises hand*.

I’ve finished off my base offering with the Charlotte Tilbury Filmstar Bronze & Glow because the sun kissed side gives off a nice warm hue that kinda doubles up as a blush (almost) and the highlighter is super subtle which is exactly how I like my glimmer to be served (along with pretty much every other makeup item). Oh and of course the Kevyn Aucoin Sculpting Powder in Light is in there because I have a big moon face that definitely benefits from a light amount of contouring.


For my eye makeup most days I just brush the Glossier Boy Brow in Brown through my eyebrows and give my eyelashes a good curl with the Surratt Eyelash Curlers – the latter are seriously heavenly and a complete must if you have poker-straight elephant eyelashes like me. But if I fancy a bit of colour on my lids then I’m all about the warm brown mattes – like MAC’s Soba and Saddle Eyeshadows or their Prolongwear Paint Pot in Groundwork. Of course I prime with the miracle that is the NARS Smudgeproof Eyeshadow Base. If I can’t be bothered with that but still fancy a bit of definition to the lash line then I paint on a little of the By Terry Ombre Blackstar in Brown Perfection or MAC Modern Twist Kajal Liner in Groundbreaker, and smudge it out with a pencil brush. For mascara I’m currently using the Clinique High Impact Waterproof Mascara, but as I always say – I’m a mascara hussy and I’m always open to suggestions…

My lip stash has probably seen the biggest change. I gave away a tonne of super drying, liquid lipsticks and resolved myself to the fact that I just like a demi-matte peachy, pink, nude lip. They’ll forever be my fave. The NARS Velvet Matte Lip Pencil in Bettina embodies all of those things and doesn’t suck the moisture out of my lips. By Terry Baume de Rose is still hanging in there, as is the CHANEL Rouge Coco Lipstick in Adrienne (still not bored of it!) and the Glossier Generation G in Cake which I’m getting worrying close to finishing up. Another new addition is the NARS Lipstick in Barbarella which I think was one of my first ever NARS purchases a long, long time ago. It’s a great true peach, that’s more like a balm and it surprisingly hasn’t gone off… yet. WIN.

Photos by Lauren Shipley



  • Lisa Autumn

    The zoeva palette is gorgeous! Loved your little tips anna! Thank you..

    xx Lisa

  • Ronja

    Great make up Collection! I absolutely love the focus of your content! You really Convey a healthy Lifestyle in all Aspects of life ( Fitness, Food, Beauty, organization etc). Also this way your recommendations mean much more (to me) than the ones of People that have whole rooms full of Make-up! 🙂

    PS: If you ever feel like writing a Book – please do it! Would sure Love to read it 🙂

  • marblebeauty

    Loved this anna! Thank you for the great tips. Your everyday collection of makeup is great! Chloe xxx

  • ON IT! Right before the holidays I also started decluttering my stash like crazy. I downsized a LOT. And it feels sooooo good.

  • My lip stash is probably what needs the most drastic change as well: I have way too many too drying or too glossy lip products I need to pass on to somebody who actually loves those kind of formulas! Really want to try the Kevyn Aucoin Sculpting Powder in light as well! Great makeup picks!

  • It’s really impressive that you can streamline your collection so much! I have quite a sizeable collection but I haven’t bought new makeup for quite a while. I’m trying to use everything else up before I buy more!

    Lynnsay x

  • Such a gorgous collection! x

  • Katja

    Love your blog! <3

  • I love your collection! I really need to de-clutter my vanity there are so many products I know really need to go but I can never bring myself to get rid of them x

    Zoe Mountford x

  • I am not yet at the point where I tend to just have a few bits, but at least I stopes obsessively buying every lipstick I come across, which is a huge improvement.

    Linda, Libra, Loca: Beauty, Baby and Backpacking

  • I so need to start declutter my makeup. This is such great tips!

  • I don’t have an extensive makeup collection, but I do have several products that I don’t use anymore because I don’t like them, but I still keep them ‘just in case.’ I should definitely stop lying to myself and get rid of them haha.

    Julia x
    Last post: OOTD – Cable Knit |

  • mybeautrip .com

    Your collection is just stunning!

  • I have an insane makeup collection at the moment and it really could do with a declutter! I think I know how i’ll be spending the rest of me evening…Great tips, thanks 🙂

  • Thanks for the video and post Anna, I need to get rid off some old mascaras!

  • kate_winford

    I love a good decluttering session! If something isn’t making me happy or I am having to force myself to use it – it is time to get rid of it!

    Kate |

  • Fatima

    I have recently bought Marie Kondo’s book and I am so excited to read it because I love all things organisation!

    Fatima x

  • Such a good post, definitely need to take some of your tips and have a clear out myself! x

  • Philippa

    I do love a good clear out and tidy!
    Philippa x

  • You’re so good at decluttering! I find it so hard to get rid of things x

    Tiffany Tales | Lifestyle & Beauty

  • Grace Campbell

    So many stunning products!! I love blog post like this, they help me to remember to stop hoarding products I don’t use anymore!!

    Grace x

  • Quite inspirational, as I’m trying to declutter although it feels like I keep hoarding and hoarding products! x

    | |

  • Kasia

    Anna, I love your content, (and said with love and respect) but please no more ‘decluttering/organsing your makeup’ videos for a while. Between decluttering and then showcasing said decluttered stash – that’s 5 videos in as many months. With your fashion/skincare/lifestyle/fitness and cooking now being equal focus – love to see a little more variety. Again, constructive feedback disclaimer. Have a great week. 🙂

  • rayadelray

    I am going through the same phase where I feel I just can’t be bothered with all the makeup! I used to do makeup for clients in my free time so I was always lugging around a lot of stuff and at some point I decided I no longer want to do that. As a result – I also cut down on the products, because I simply don’t use them on myself! It feels so liberating! haha 🙂

  • Maggie

    These are great ideas! I need to get my makeup under control soon!

  • I really need to declutter my makeup! I have so much stuff that’s been sat in my makeup drawers for years! x

  • I used to collect makeup LIKE CRAZY and then, once I started getting older – I’m 34 now – I stopped wearing makeup completely. Well, that’s a lie — I’ll wear a little bit of makeup if I have a social event to go to, but other than that, I never wear it anymore (not even to work). I got rid of most of the makeup I owned and only kept the HG stuff. I’m a lip product junkie so most of the stuff I currently own is all lip-related lol

  • Katy Marriott

    Hey Anna, great post, I love a good declutter and did the same thing after Christmas! What are your views on the Chanel foundation vs Estee Lauder doublewear in terms of coverage and longevity? I haven’t tried the Chanel and it would take a lot to convert me, what are your thoughts? Katy x

  • Ali

    I love to declutter my makeup collection regularly and keep only what’s needed. I also love the feeling you get when you finish a product!

    Ali |

  • Norma

    Anna, just a few seconds ago I ordered Glossier Generation G in “Cake” and “Crush”. I am super excited to try them out especially “Cake” since it looked very nice on you and we are the same skin tone I figured why not? Haha 🙂 Thank you for the recommendation and useful tips. To anyone who would like a 20% off on any Glossier product do check out this link:

  • The tinted Mosituriser sounds good but the consistency is a little watery.Is it suitable for dry skin .

  • I do this too. I tend to gravitate towards the same items each day and it just doesn’t make sense to keep hoarding stuff that you’re not going to use. Its so satisfying when you’ve gotten rid of everything that you don’t need right? That reminds me, I need to pick up that Nars eyeshadow base, been hearing lots of good things about it!

    Mimi | According to Mimi

  • I keep reorganizing my makeup collection but de-stashing is so much more difficult. I always think that if I get rid of something I will need it!


  • I love this <3

  • Chloe Davies

    I definitely need to decultter! I admire your bravery taking it on! X

  • Stasi Miteva
  • Emily Clare

    Desperately need to declutter my makeup collection!
    Emily x

  • I’m in desperate need of a declutter too (as half the commenters are on this post!!). I’ve just finished The Life Changing Magic of Not Giving a F*ck…so inspiring to literally and physically declutter! Lauren |

  • I decluttered my makeup last month too (and actually already did this several times last year…) and it feels sooo good just having the essentials left in our drawers! I don’t feel like I “have to” use my products anymore. I just enjoy using those I kept. That’s a big difference…