Backstage at LFW with Maybelline

Link to ‘Vlog: Backstage at LFW with Maybelline’ video

Yesterday I was lucky enough to be invited by Maybelline to see the the backstage goings-on for two of the London Week Fashion shows that they were creating the makeup looks for; Kinder Aggugini and Todd Lynn. To be able to go backstage and see the makeup magic happen has always been a bit of a dream, so off I trotted to Somerset House – notepad and camera in tow to bring you a sneak peek of the backstage action. When we arrived we were introduced to Sharon Dowsett, the UK Makeup Director for Maybelline New York, who talked us through the inspirations behind each designers collection and how they transferred that through to each makeup look. Sharon also shared some great tips and listed her must-have backstage products and gave a step-by-step guide of how to create each look (she also complimented me on my eyelashes which made my day!).

Kinder Aggugini’s collection was loosely based around the type of girls who hang around in art galleries, artisan chic, and girls who borrow from both their boyfriends and Mothers wardrobe. Sharon explained how Kinder wanted the makeup to reflect a tea-rose glitter toe accent from the shoes from his collection, so Sharon decided to create a statement 3D glitter lip, paired with a clean, fresh face. The makeup look created for Kinder focused on 3 main aspects – the dewy luminous face, long natural lashes and a bold glittery lips. The models skin was firstly prepped and treated to a nice dose of moisturiser, and a balm applied to the lips. The Maybelline artists then used a top-secret yet-to-be-released base, which will hit counters in April to add a natural luminosity, with a small amount of coverage. The skin was then perfected using a small amount of concealer over any imperfections. Lashes were curled and a heathy coating of Maybelline’s soon-to-be-released Illegal Lengths mascara was added to the top lashes only. It was the first time Illegal Lengths had been used, and Sharon demonstrated the large amount of minuscule fibres that were containing within the formula. Brows were brushed upwards and a hint of the Maybelline Shine Sensational Gloss in Minty Sheer was applied to the brow bone to add a slight highlight. Cheeks were left bare so the main focus was the lips. To prime the lips for the 3D glitter and too add a touch of nude rosy shine the Maybelline Watershine Lipstick in Tea Rose was applied, before the makeup artists packed on a 3D warm golden coloured cosmetic glitter. Each model then had around 15-20 swarovski crystals handplaced onto her lips to give that extra dimension before they were ready to hit the catwalk.

Todd Lynn’s collection was created with the wife of a rockstar in mind; a woman whose outfit looks as good from the back as it does from the front. Capturing a worn in opulence using textured furs and dark emerald autumnal colours. Sharon wanted to use the dark cooler tones on the eyes, making them the focus of the makeup and said that she had encouraged the team to hold their brushes looser to create a wider shadow around the eye, and to worn with the natural grease on the model’s eyelid to give the makeup that ‘worn-in’ feel. Todd didn’t use any black in his collection, so Sharon decided to echo that in the makeup, using dark chocolate to darken areas instead. A similar base was used to the Kinder Aggugini show, giving the models a natural, skin-like finish. The main focus was the eyes, so the artists mixed shades from the Maybelline Eye Studios in Bronze Drama and Sapphire Siren, to create a a veil around the eye of smokey teal. This time the Maybelline Falsies Flared mascara was used on both the top and bottom lashes; apparently this mascara is know in Maybelline HQ as viagra for your lashes! To finish the eye, Sharon used the Maybelline Masterdrama Khol Liner in Brown to give a more intense look.

It was so interesting to see the Maybelline Makeup Artist’s at work and see how the makeup looks tied in to the designers collections. I think my favourite element of all the makeup was the tea-rose glitter lip, now where did I put that glitter…..


  • Joanne Singer

    looks amaaaazing! 

  • Clay

    Thank you for sharing this with us ! The glitter lip is amazing !! xx

  • Lily B

    Found this so interesting! :)

  • Nicola

    Your so lucky to be invited! Would have been amazing to see! 

  • Abby

    Such an interesting post, so lucky to be invited to such an amazing event! 🙂 I’m having a MAC Giveaway if you want to check it out xx

  • Nathalie xoxo

    You’re so lucky! And you totally got me intrigued: I wonder what this soon-to-be-released base will be like, I cant wait to test it! Luminosity + little coverage seem like a dream to me 🙂

    xo Nathalie

  • marieloves

    Wow, really interesting post. It’s really interesting to hear how carefully the make up is thought out to tie in with the designer.
    Amazing! Love Maybelline, definitely one of my favourite make up brands.
    Hope you had an amazing time, undoubtedly you did!

    Marie x

  • wow so beautiful! i want glittered lips too!

  • charlotte_queen

    sounds like a lot of fun! really want to try that mascara that makes your lashes grow!
    Charlotte Couture Blog

  • ashleighcurtis

    this is amazing! I wish I could’ve been there! xx

  • lilvicky14733117

    Amazing post!! Job well done.. thanks for sharing!

  • shulikesclothes

    amazing post and amazing photos! looks like it was so much fun 🙂 xx

  • Gavina D

    Wow, so lucky I’d love to go backstage! Great post, really enjoyed reading it. Now onto the video 😀

  • Tami B

    your photos are AMAZING. pleased you had such a fab time ee 🙂 xoxo

  • Amy Johnson

    The 3D glitter lips sound amazing! Such an amazing opportunity too! Jealous! xx

  • So luckyy, and great photos… Love the lips!

    Natalie x
    Trying To Make Fetch Happen

  • Charlottemma

    the lips look incredible! x

  • Brittani J Maisie Coupland

    what a lovely post! very lucky of you to go. just a little note on your blog; loving the change but all of your photos on my computer are squashed and it comprimises the quality a tad. maybe it’s just my computer! hope you don’t mind me saying but i’d want to be told on my blog xxxx

  • Anonymous

    It must be so amazing to watch them all being made up! I have been backstage at LFW but not during the makeup and I thought that was incredible – lots of fruit and vitamin water/people throwing their clothes off/shoes all over the place… it is certainly an experience!

  • Lucy

    sounds like an amazing experience! but placing individual swarosvki crystals on lips must be so tedious!xx

  • Amy

    Anna did you take those backstage photos? If so I MUST know what lens you used. I long to take portrait photos like that but I lack a lens for it. 

  • xroxxyx

    Really interesting post! Good to see backstage footage of what goes on at LFW. Love the pictures too especially the tea-rose glitter lip. 🙂 x

  • Rebeccaelliston

    I nominate you for the Versatile Blogger Award!

  • Hope

    looks like you had a lovely time! so jel! xxxx

  • Anonymous

    Sounds like such an interesting experience! 🙂

  • Anonymous

    Sounds great!
    I like the photos!

  • sushmita sarkar

    maybelline is one of my fa v make up brands!!

    i like the glittery gold lipstick on the model!!