Tarte, Tarte and More Tarte

When the general question of ‘What beauty bits should one pick up when in the US?’ is thrown out there, there’s a high chance that a large percentage of the replies will contain ‘Tarte’. To us on the other side of the pond it’s a brand that’s sorta come from nowhere. Being currently unstocked in the UK, it seems they produced a kick-ass blush line (the Amazonian Clay 12 Hour Blush, just incase you’ve been sleeping under a rock- the shade Tipsy goes down as my favourite blush shade, ever) and have been on the up since. Their foundations, concealers, bronzers and the rest always seem to crop up in a positive light and I’ve been itching to get my mitts on some more bits. So today I’ve rustled up four speed reviews on my newest Tarte purchases…

Tarte Amazonian Clay Waterproof Cream Eyeshadow in Shimmering Bronze & Slate – for a smudgeproof wash of colour that sticks around. Turns out I’m a bit of a sucker for anything in the Amazonian Clay range cause these are bloomin’ lovely too. A little hard to extract from the tiny pots with your finger, but once you’ve got a good amount on your digit and blended it over the lid these things do not budge. Like, seriously. Slate is a little like L’Oreal Colour Infallible Eyeshadow in Bronzed Taupe which is topping my current makeup charts at the moment, but in cream form and Shimmering Bronze is very much like MAC’s limited edition and ridiculously hard to find Eclair but with a little less of a metallic finish. I like.

Tarte Lights, Camera, Splashes Waterproof Mascara – I promise I didn’t buy this for the name. Promise. You know me – I’m always on the look out for a new waterproof formulation with the L’Oreal Telescopic Waterproof Mascara sized hole in my heart, so with a bit of a Tarte theme going on I thought I’d give it a go. It’s a good’un: no panda eye tendencies, a nice fluffy brush that coats every single darn lash and a texture that’s dry so holds a curl really well. Better than my current favourite MaxFactor False Lash Effect? I’ll have to report back on that one.

Tarte Maracuja Creaseless Concealer in Light – purchased for baggy eyed ‘please can I go back to sleep now?‘ days. One of my favourite US purchases. The colour match is spot on and a tiny rice sized dollop patted under the eyes waves goodbye to any signs of a bad nights sleep. It reminds me most in texture and finish of Make Up For Ever’s Full Cover Concealer – yet this has a little more dew and emolliance to it, making it the perfect under eye fodder. But don’t go too crazy with the amount or things can get a little creasy despite its name; less is more.

Tarte Amazonian Clay BB Illuminating Moisturiser – bought on the recommendation of a lovely reader and Tarte Beauty Advisor who spotted me in Sephora (surprise, surprise), Victoria – thank you! It’s a one-shade-fits-all jobbie that actually packs quite a punch coverage wise. In fact paired with the Creaseless Concealer, they make a pretty good team. It’s illuminating, yet not shimmery and is strong enough to hold the base fort down alone on good skin days. I think I’ll be getting a fair bit of use out of this to eke a bit of summer glow into autumn.

A few to add to your shopping list should you find yourself in the presence of a stockist anytime soon perhaps? But until next time I’m fully Tarte-d out.


  • Hannah

    I’ve heard so many good things about Tarte!


  • Anna Blush

    I recently got two of the Clay Blushes shipped over from America and wow are they pigmented! This concealer sounds amazing x

  • Emma and Emily

    Oh my gosh these products sound amazing. I have the blush and I am in love. I really want to try more from tarte now!

  • These all sound great x

  • Tarte has never been the brand I would opt for. Maybe I should try somethings out as well.. Thanks for the advice!

  • Charlotte MacDonald-Gaunt

    I just want ALL of it – definitely have to get a blush and perhaps some eye shadows! Xx

  • the eye shadow and the blush look ahh mazzing..not too keen on the packaging though, looks average

  • Amy

    I want to try Tarte products so much! I would totally plan a trip to the States just to pick up all the beauty things I wanted to try!

    Amy x

  • Anya Cross

    Why oh why don’t Tarte come to the UK? I’m dying to try one of their blushes!! x

  • Hannah Burrows

    I always hear amazing things about Tarte, next year when I’m in Florida I’m definitely checking out their products!

  • roshkud

    I neeed to go to the US I really want to try Tarte as I’ve heard so many good things about them. They’re lip products sounds wonderful too

    Roshni’s Journey

  • Shrutilaya

    Great, I’ve added a bunch of tarte products to my wishlist now. As if my wallet can get any lighter.
    Loved this post, as always 🙂

  • Mia Moore

    Now the ladies in the UK understand the maddening frustration that we US girls experience when Anna talks about Pixi Glow Tonic, Hydraluron, Bourjois, etc…

    Think I’ll go pet the Tarte blushes the next time I’m in Ulta. 😉

  • I wish they stocked it in the UK! The Tarte concession in sephora is the first place I want to go when I go to the US! I love their stuff

  • Elena

    If I ever get the chance to go the US I think Sephora will be the first place I go. I think I want allll of the Tarte products, amazing.

  • lisecharmel

    we have Sephora in Italy, but no Tarte 🙁
    I have seen some pencil lipsticks on youtube that are quite attractive to me.

  • Carrie Ward

    I don’t know if you have looked on the US website for Tarte it say something to the effect “we aren’t stocking stuff overseas so don’t bother asking” . Such pain in the backside as I LOVE tarte. I have a friend in the US who comes to the UK once a year, and she always brings me Tarte products. ‘Blushing bride’ in the blush is my fave, followed by tipsy 🙂

  • Whenever I think of tarte I think of their blushes, so it’s interesting to hear about their other products. Now if they’d only come over to the uk and Ireland…

  • Danielle

    I don’t think I was even aware that Tarte did cream eye shadows until I heard you talk about them. Now I am dying to try those!

  • Asha Livingstone

    I’m glad you like the concealer. After hearing such good things and trying so many others only to be left disappointed, I gave it a go. Did not work for me. In a thin enough layer to remain crease-free, it didn’t give enough coverage, and when layered it creased BAD, regardless of primers, powders, etc. The formula is beautiful though so I’m still a little sad it didn’t work for me.

  • Missmacbeauty

    I love Tarte! I love their mascara and blush <3


  • Alice

    Never tried any Tarte cosmetics but would love to try the infamous amazonian clay blush!

    alicekatex ♥

  • Christina Abdilla

    Arghh shame these are not available online! 🙁

  • On The Dressing Table

    Think i might just print this post off and give it to my dad for his trip over to NY next month! 🙂 xx

  • Gita Bončina

    I haven never tried their products since we also don’t get them in out counrty. Such a shame! I’m just drooling over your posts now :).


  • Martyna

    I really want to try the tarte blushes everybody’s raving about! xx

    Martyna | NEON MIZZLE

  • Nathalie Jamar

    the creaseless concealer is a must-have for me! xx

  • Katie Allen

    I love their blushes – by far my favorite. Flush is my favorite shade right now.

  • Millie Robinson

    I recently picked up one of their blushes when I was in the states and I love it! Such a shame you can’t get them in the UK! ♥

  • bnskerjance

    I love tarte! I have the BB cream and it is amazing. The finish is just incredible.

  • Georgina

    Why do you have a l’oreal telescopic hole in your heart? Is it discontinued?? Because I picked one up the other day and I LOVE it?!

  • Maddy Cane

    So jealous of you getting all these bits, I need to get my hands on them! x

    Maddy from UNSTITCHEDD


  • That concealer has been one of my favourites since it was released – in fact I am still on the same damn tube because you get SO much product for your money. It also works like a dream on blemishes because it isn’t cakey – just set with a touch of powder and it camouflages like nothing was there to begin with.
    The blushes are tops in my eyes ( I have 7 of them!) and the matte bronzer is the best i’ve used ( seriously, get this next time you have access to Tarte)

  • I love the blush, the colour is amazing. And i bet looks flawless with your skin tone Anna!

    Gracious Silhouettes

  • Those blushes look so good! I am a little confused on which color to get first. So many choices.


  • Avery Dement

    Tutorial with the BB cream please!

  • Talisa Lauren Tossell
  • Catrin

    This brand excites me so much!

  • GeorginaTheLibrarian

    Oh how I long to get my mitts on some of this Tarte stuff. It always looks so good and gets such good reviews, I love the sound of that concealer!

  • Want to try ‘Tipsy’ so bad! Would love to try their lipsticks too! xx

    Heels Forever – Enter my

  • Isabelle

    Absolutely desperate to try tarte! Always hear such good things!

  • Erin Jennie Marie

    Shocked you didn’t pick up any of the LipSurgence lip tints! I think I might have every color. My favorite lip product.

  • YoungMild&Free

    Tarte blush is seriously the best thing ever. Glad you were able to pick some up while you were here in the US!


  • Natalie

    I love the Tarte mascara! I hope you get on with it well. Next time youre in the states, you should check out their bronzer, its long lasting like the blushes.

  • Erin M

    Great post! Love their blushes but I have to try their concealer I think….

    Erin and Katherine Talk Beauty

  • Alexandra

    I find ebay is the best place for both Tarte and Lorac. I have picked up a few things this way.

  • me

    swatches would of been nice

  • heard amazing things about tarte blushes

  • Sequin Doll

    Tarte products are so amazing! I just did a review on the blush and the Glamazon lipstick as well 🙂

  • Ella Hanover

    The Tarte mascara is amazing

  • Luchessa Grossmann

    Tarte Amazonian Clay BB Illuminating Moisturiser is awesome, love it so much. Still a solid product for fall.


  • Claudia

    I love Tarte, I have one of their amizonian clay blushers too and it’s a gooden!

    Claudia xx

    Beauty and the Chic