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Why Giorgio Armani Luminous Silk is Awesome

Five reasons why Giorgio Armani’s Luminous Silk Foundation has weaselled its way to the top of my face base charts:

1) It’s not too matte, nor too dewy – it sort of sits in the middle of the finish spectrum leaving the complexion with a polished, but skin-like ‘I swear I’m not wearing any‘ texture. And it lasts all darn day.

2) The coverage can be varied. Massage in with fingertips for a lighter everyday-friendly end result, or layer on with a buffing brush for a no-nonsense finish for evenings out.

3) It’s available in a whopping 21 shades. I lean towards the shade 4* in my non-tanned state, and 6 when I’ve been lapping up the faux glow; for in between periods I blend together a bit of both.

4) It contains no SPF, which does mean you have to layer it up with a base of sun protection during the day, but in the evenings it equates to no moomin-esque pictures when flash photography is used.

5) It’s got one of those ‘magic pumps‘ – you know the type that dispenses out the peeeeerfect amount of product? One press down is all you need to cover your face on an ok skin day.

I could wrap it up there, but I’ll continue for those who wish to procrastinate a little longer in the beauty blogging world. I first picked up a bottle of Giorgio Armani’s much-loved base yonks ago. I liked it, but I was still in the mists of my Jemma Kidd Light As Air Foundation phase (and still am, I’m saving my last few squeezes for a special occasion, weep). But since Light As Air’s discontinuation, I’ve been forced back into the big scary world of foundation hunting and after giving umpteen formulas the full face base test – you name it, I’ve tried it – this is currently sitting pretty on top for the reasons noted above. The only negative interjection I would have is that this fluid is more suited to the normal to oily skinned among us, drier complexioned peps may want to give this one a miss. To view it in action check out here to see it do its lighter coverage thang, here for more full coverage conditions or here to see it being sported in a video.

It’s not the cheapest foundation in the realm at £34.50 from House of Fraser, but when I picked up a bottle of the stuff the staff were babes and gave me a mini sample to use before I cracked open the big version to check that the colour was good fit, incase I needed to return it. Nice touch. Ode over, normal beauty bumf programming will resume later today.

`*PR Sample

Comments

  • Sounds good, Anna x

  • oooh new post hurray:) I’ve heard so much about this foundation, it sounds beautiful, ive got quite dry skin though 🙁 xx

  • I love this foundation! By far my favourite for nights out 🙂 x

  • Line

    I’d really like to try out this foundation, but for me it’s a huge downside that it doesn’t have spf in it – I can forgive drugstore foundations for not having spf, but at the price at £34.50 I just can’t. 🙂 x

    http://www.picturenoergaard.blogspot.com

    • Spf’s aren’t the be all and end all for foundations – just because it’s expensive doesn’t immediately dictate it should have an spf. Why not use something like Elemis liquid layer (spf30) or one of clinique’s city moisturisers with spf. There’s a good reason it’s not in it – it makes for crappy photography.

      If you try and it and really like it – there’s always a solution to spf…it doesn’t have to be in the foundation you use. Getting a good coverage that looks like skin is higher up my priority list than it having spf as mentioned I can get than elsewhere.

      🙂

      • Cherie

        While you have that priority list, I think Line just prefers a one step foundation routine. To each his or her own I guess ^_^

    • I think SPF ruins foundations so I actually look for foundations without it. During the day I’m mostly inside and I tend to use foundation mainly for special occasions (nighttime, indoors). SPF gives you that horrendous 3-shades-lighter white cast in flash photography. I think if you need SPF you can just add a facial sun screen underneath and that way you can have just 1 HG foundation, not one for daytime and one for nighttime. Plus, SPF in foundations is usually low, you apply it in thin layers and don’t reapply again (well generally most people don’t reapply foundation throughout the day). The SPF in foundations isn’t the most thorough sun protection (although it’s better than nothing I guess).
      Didn’t mean it in a preachy way, just meant that if a foundation is amazing you shouldn’t write it off because it lacks SPF, you can always add it underneath.
      xx

  • Denise F.

    Oh sounds great!
    <3

  • Dannielle S

    I’ve heard a few people talk about this now and I’m dying to try it! It’s just the price that’s holding me back a bit xx
    http://d-is-for.blogspot.co.uk

  • Thanks for sharing will have to try this one out, by the way Hydraluron is great for dry skin!

  • I think is about time i brought this, i’ve put it off for far to long! x

  • Chloe

    Armani foundations are great. Face Fabric is my favourite, and so far remains undefeated.

  • Hope Beck

    I Love it~!! ♡0♡*

  • Zoe Newlove

    I seriously need this bad boy, great review! xxx

  • Danielle

    Now you have convinced me to try this!

    – Danielle
    http://www.keenbeauty.com

  • melissadunn

    This is my HG foundation! Have repurchased it for a couple of years now. Can’t go a night out without it as it looks amazing in photos x

  • Hannah Cagney Lace

    Even more excited to try my sample of this now, sounds perfect!

    Hannah

  • OOOO i will have to try this!
    http://locococobananas.blogspot.co.uk/

  • Victoria Knight

    Thank you for such a great review. I am getting married in December and am looking for a foundation with no SPF as I understand that SPF can turn your face white when you have phots taken with a flash. Do you thinki it would be a good foundation for a wedding day ie: healthy looking but with good coverage? I am having a nightmare over what make up to wear. I absolutely love make up but dont have a clue what to wear on my face on the biggest day of my life! Help! Im wondering if there are any bloggers out there who have done a post on wedding day makeup?
    tx

    • catwink

      yes! it’s THE foundation for wedding make up!

  • Maddy Cane

    I want it so badly! Just so darn expensive! xxx

    Maddy from UNSTITCHEDD

    ♥

  • Katie Wilmshurst

    Need to try this!

    Katie xx

    http://beautybykw.blogspot.com

  • So glad you mentioned this awesome product! I actually had the chance to have my makeup done by Tim Quinn, Giorgio Armani’s cosmetics director and he used this foundation on me. It’s incredible. For a special occasaion it’s 100% worth the cost. I’m using it for my wedding day!

    Bethany
    aluckyfifth.com

  • Beth Louise

    I really need an SPF free foundation, and this sounds just lovely! Its going on my wish list! I love your reviews, always so helpful!

    Beth-Lou’s Beauty Blog

    xo

  • Ashley

    Love your blog! Take a look around mine, maybe something will spark your interest and you’ll subscribe! Hope to hear from you soon! 🙂
    http://www.lifeofahousewife.com

  • lovelovelove! Need this stuff in my life <3

  • katherine.parkes

    I so want to try this, sounds amazing! x

    http://thebeautyvisual.blogspot.co.uk

  • This sounds like a foundation for me, just wish it wasn’t so expensive. XD

  • you and amelia have nearly pushed me over the edge! I have a sample of the shade 6 and it is working for my skin very well right now. I’m almost positive this is going on my birthday list, but i also ordered KA Sensual Skin Enhancer and I want to try and contain myself and not go crazy buying bases! haha

  • Aurora Ammy

    I definitely need to give this beauty gem a go! Everyone seems to love it, and everyone I see wearing it has beautiful skin! XO

  • Sierra

    Hi! I want to buy some of this foundation. I wear a 4.5 in the naked urban decay liquid foundation. Will the shade be the same in this foundation?