Somehow this foundation has managed to weasel its way into my ‘filming face’ routine; a regime that consists of products that don’t instantly melt off my face and somehow seem to make me look like a less sweaty, ruddy version of myself. Make Up For Ever HD Foundation is not necessarily new to me as I’ve used it before (fun fact: I hauled it in my first ever video), but I used it up and then moved onto other face base pastures. But there was something about the name that always lured me back in. Could a foundation really be HD-friendly? And if so then I want/need it. It’s fair to say that with this level of pondering a purchase was inevitable and I’m bloomin’ pleased it happened. I’m not sure I’ve ever got as many compliments on my complexion as I have when I sport this (THANK YOU!). So I’ll break it down…
YOU’LL LIKE IT IF: you dig a full coverage base, you’re more on the oily side, on the odd occasion you find yourself in HD situations, you want to feel like a movie star.
YOU’LL HATE IT IF: you plump for sheer, barely-there bases, you’re more on the dry side, foundation scares you (like it does my Mum).
Personally my complexion sits on the fence so I have to make sure that I give some extra attention with my moisturiser to my drier patches around my nose and eyes, but other than that I have no complaints. Ok, the shade #125 is a tad too dark for me (though I secretly like it, shhhh), so a lighter colour is on my shopping list; but it spreads well meaning that a little bit of blending down the neck conceals the mismatch and one pump does it all – face, neck, everything. In terms of lasting power, it’s good – even better when powdered, standard – but I can get a good days worth out of it even with umpteen sauna-like tube journeys. And on camera? Well, that’s when it really comes into its own. In person – yeah sure it looks good – but on camera it’s just spot on. The perfect balance of coverage, texture and longevity. See it on my face here. Plus I’ve got a Makeup Menu featuring it in the works, so if you want to see it in action then there’s one coming right up.
I picked up my bottle from Sephora as part of their Complexion Starter Set with a deluxe size primer, powder and an oh-so-soft kabuki brush for around £50. It’s still a bit of a toughie to source from the UK, which means that if you want to shade match you’ve got two choices: Google or a ticket to Paris where the larger Sephoras stock it. I’d say risk it for a biscuit and stick with the slightly less wallet walloping Google option. Unless you fancy un peu d’aventure?